Profitroom Ads

Digital marketing designed to fill your rooms

Hospitality-specific advertising campaigns on popular digital marketing channels so more visitors book directly on your website instead of an OTA.

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141

the average travel related pages visited in the 45 days before a booking

61%

of guests who book direct visited an OTA during their journey

A TYPICAL PATH TO A DIRECT BOOKING

The path to direct is never direct. You can't control the whole journey, but you can raise your chances of winning the booking at every stage.

Ad spend should book stays, not just get clicks

What is Profitroom Ads?

Profitroom Ads is an ecosystem that connects your ads, website, Booking Engine 360, analytics, reporting, and guest data in one framework. By uniting marketing and technology, it makes every campaign work harder to drive more direct bookings, with all results visible in the Profitroom Suite.

The problems Profitroom Ads solve

Performance marketing is complicated, and hotels shouldn’t have to guess their way through it. Profitroom Ads takes it off your plate:

Campaigns that convert: Tailored strategies that turn online traffic into direct bookings.

A model that fits: Start risk-free on commission, focus on Metasearch (Google Hotel Ads, Trivago, TripAdvisor), or go fully custom. It adapts to your property’s stage and needs.

Peace of mind: We handle strategy, execution, and optimisation, so you can focus on running your hotel.

We promote the specific stays and dates that need sales, not just "the hotel in general".

We guide guests to your website and Booking Engine 360, where a booking carries no OTA commission.

We show the value of the stay: the package, the attractions and a reason to choose you.

Our team runs the campaigns. You get one report with bookings, value and cost.

Who it's for

Any property that sells on its own website and wants more guests booking direct.

Independent Hotels

Resorts & Spas

City & Business Hotels

Boutique & Mountain Stays

Apartments & Residences

Family Hotels

See how we turn your hotel's goals into a campaign plan

A short guide to how we plan, run and measure hotel campaigns that win direct bookings.

The planning framework, from goals to channels and budget

Campaign examples for awareness, interest and booking

How we measure cost per booking and ROAS

Get the guide

KEY BENEFITS OF PROFITROOM PAID ADS

Intuitive Tech Built for Bookings

We optimise your ad spend, so you can compare it with your other sales channels.

A booking on your website means no OTA commission. A bigger direct share reduces what you would pay intermediaries.

Be there while guests seek inspiration, compare options and choose where to stay.

A direct booking builds a relationship. With the guest's consent, you can invite them back.

We promote the dates and packages that need support, starting before the stay month.

One report shows bookings, value, acquisition cost and what we recommend next.

HOW IT WORKS

One team. Your choice of model.

We plan, launch and optimise. You keep visibility of every result and you can use one model or both.

We learn your goals, offer, priority dates and guests segments.

We agree priorities, channels, schedule and budget.

Accounts, conversion tracking and campaigns go live, tied to your Booking Engine.

We optimise continuously, send a monthly report and plan next steps with you.

CHOOSE YOUR MODEL

COMMISSION-BASED

Pay-Per-Stay

Profitroom manages your Google Hotel Ads and metasearch campaigns. You pay commission only on completed stays, never on cancellations.

Google Hotel Ads, Tripadvisor and Trivago
No media budget to fund
Live results in Profitroom Suite

CUSTOM STRATEGY

Individual Strategy

A dedicated brief and a strategy built around your property, guests and sales goals. We agree the ad budget with you.

Campaigns across strategic digital marketing channels
Creatives, tracking and optimisation included
Monthly report and review meeting

CHANNELS, CHOSEN FOR EACH HOTEL

SUCCESS STORIES

We’re an award-winning Digital Marketing Agency

Their marketing campaigns used to chase broad reach and cheap clicks, and the property believed guests book by phone. We consolidated dozens of micro-campaigns into revenue-focused ad groups and moved the budget to the highest-intent guests.

Clicks cost more strategically, so that they converted far better and brought in higher-value bookings, with the sale closed right inside the Booking Engine.

In working with Profitroom as our digital marketing partner, what I value most is their strategic, data-driven approach and deep knowledge of the hotel industry. The campaigns they run are continuously optimized, deliver transparent results and are closely aligned with our business goals.

2.7 x ROAS, from 409% to 1,110%
+ 142% paid channel revenue
+ 151% bookings
- 10% media budget

WHY PROFITROOM

Ads that talk to you Booking Engine

Hospitality Specific
Our specialists know how guests plan and book a stay, so campaigns start from your offer and not a generic template.

Revenue first
We optimise for confirmed bookings and revenue, not just clicks and engagement.

Built into your stack
Advertising panels see not just that someone booked, but what the booking was worth. A 5-night family stay and a 1-night getaway are not the same conversion, so bidding follows value.

One clear report
Bookings, value, cost and what to change next, in one place.

FROM AD TO BOOKING, TO THE NEXT DECISION

Your campaign, your website, your data. Results feed back into strategy for the next campaign.

FAQ

Profitroom Ads is a managed advertising service for hotels. Our hotel-marketing specialists run campaigns on Google, Meta, metasearch and other channels, connected to your Booking Engine 360, to increase direct bookings and reduce your dependence on OTA commission.

We’re hotel specialists with access to an exceptional volume of hotel market data, and we use those insights to optimize every campaign. By connecting campaigns directly to your Booking Engine data, we optimize for bookings and revenue, not just clicks and engagement.

What sets us apart:

A dedicated team of campaign experts who build campaigns around how guests plan and book a stay.
Advanced technology that links your ads to your Booking Engine.
In-depth analytics that show what drives bookings.
Simple, transparent reporting so you always know what your investment delivers.

Knowing your name isn’t the same as booking with you. Guests visit around 141 travel-related pages in the 45 days before they book, and 61% of guests who book direct have visited an OTA first (Expedia Group and Luth Research, The Path to Purchase). An OTA is just one stop on a journey that spans many channels.

Guests also aren’t loyal by default. Even when they know your hotel, they’re constantly shown competing properties with better rates, promotions, and perks.

That’s why hotels need a continuous, active presence. Advertising keeps your direct offer visible at every stage where guests compare, so the booking ends on your own website.

We choose channels based on your hotel's needs and your guests' behaviour. Options include Google Ads, Google Hotel Ads, Meta (Facebook and Instagram), TikTok, Microsoft Ads (Bing), LinkedIn for business stays, Tripadvisor and Trivago. Not every platform is needed for every hotel.

Profitroom manages your Google Hotel Ads and metasearch campaigns and funds the media budget. Your official offer appears next to the OTAs, and in Google Travel and Maps too. Guests book directly on your website, and you pay commission only on completed stays (not cancellations).

Yes. For tailored campaigns we can work in your existing ad accounts and reconfigure them to our methodology. If you already run Google Ads yourself or with another partner, you can use pay-per-stay on metasearch channels only.

Campaigns need data to learn, so results build as we optimise. You get a monthly report and review meeting, and we recommend next steps with you. Book a demo and we will outline a realistic timeline for your property.

INSIGHTS

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Digital marketing designed to fill your rooms

Guests visit 141 pages before they book.
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