High-Converting Hospitality Websites
Built for bookings: convert guests and drive revenue with a sleek site designed specifically for hospitality properties.
hotel websites created
years of experience
in-house experts
custom websites live every year
average direct bookings increase YoY
Your Website Is Your Fast Track To Growth
Hotels Lose Revenue Online for One Reason:
Their website is not built as a sales system.
Most hospitality websites are designed to inform, not to convert. The booking engine often sits apart from the main experience, direct booking benefits aren’t clearly positioned, and the full value of staying at your property is left for the guest to figure out.
Instead of guiding visitors toward a confident decision, the website invites comparison. And when guests begin to compare, OTAs often feel like the easier choice.
The cost:
Higher commission. Lower margin. Little control.
The Solution
Profitroom builds hotel websites fully integrated with booking, automation, loyalty, and AI tools inside one intelligent platform.
Inside this ecosystem, your website becomes a revenue system that:
Increases direct bookings and upsells
Reduces OTA dependency
Improves conversion rates
Automates guest communication
Strengthens loyalty and long-term profitability
Crafted for Conversions
At Profitroom, we have perfected a signature design formula that transforms your hotel website into a powerful e-commerce platform.
Every element is crafted to remove friction from the booking journey, making it effortless for guests to move from browsing to booking. Guests get the speed, clarity, and convenience they expect, while you benefit from higher direct bookings and increased revenue.
Why Profitroom Websites for Hotels are built for bookings:
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Responsive Web Design
Always stunning, on every device
Your website adapts seamlessly to mobile, tablet, and desktop, ensuring a flawless experience wherever your guests find you. -
Conversion Driven UX
Built to turn lookers into bookers
Our signature design formula removes friction at every step, making it effortless for guests to browse, decide, and book. -
Integration with Booking Engine
Frictionless booking journey
With Booking Engine 360 built right in, your website becomes a direct path from discovery to reservation. -
E-commerce Ready
Sell more than just rooms
Turn your website into a full revenue hub with vouchers, dining, spa, and experience packages that are all easily visible and bookable online. -
AI Agent (Add-on)
The website that inspires + the AI that converts.
Supercharge your website and give guests instant answers and support, anytime. Our AI Agent sells and boosts engagement saving your staff an average of 2-3 hours a day. -
Marketing Services (Add-on)
Be seen, be booked
Drive traffic with expert SEO, GEO, and Pay Per Stay campaigns, ensuring your website gets the visibility it deserves.
Always stunning, on every device
Your website adapts seamlessly to mobile, tablet, and desktop, ensuring a flawless experience wherever your guests find you.
Built to turn lookers into bookers
Our signature design formula removes friction at every step, making it effortless for guests to browse, decide, and book.
Frictionless booking journey
With Booking Engine 360 built right in, your website becomes a direct path from discovery to reservation.
Sell more than just rooms
Turn your website into a full revenue hub with vouchers, dining, spa, and experience packages that are all easily visible and bookable online.
The website that inspires + the AI that converts.
Supercharge your website and give guests instant answers and support, anytime. Our AI Agent sells and boosts engagement saving your staff an average of 2-3 hours a day.
Be seen, be booked
Drive traffic with expert SEO, GEO, and Pay Per Stay campaigns, ensuring your website gets the visibility it deserves.
AI-Driven Efficiency
At Profitroom, we’re not just keeping pace with the hospitality industry — we’re charting its future course.
The Profitroom platform is powered by AI to automate daily tasks, save time, and reduce costs. From our Booking Engine 360 to Marketing Automation and beyond, we leverage AI to simplify hotel operations, enhance guest experiences, and maximise revenue—so you can focus on what truly matters.
Our Offer
Not all properties need the same kind of website, but every hotel deserves the same performance foundation.
That’s why we offer three structured website solutions: Classic, Classic+, and Bespoke. Each is built on our award-winning CMS and enterprise-grade infrastructure, ensuring security, stability, and long-term scalability from day one.
Choose the growth level that fits your strategy without compromising on performance.
Luxury & Multi-Property Hotel Website Development
Best for luxury hotels, resorts, and hotel groups requiring full customisation.
Everything in Classic+, plus:
- Fully custom UX and architecture
- Multi-property website structures
- Advanced CRO strategy
- Dedicated design and development consultancy
- Complex integrations
Bespoke is your digital flagship that is built for long-term growth and brand leadership.
Advanced Hotel Website for Growing Revenue
Best for properties that want stronger branding without a fully customised project.
Everything in Classic, plus:
- Design customisations
- SEO migration and optimisation
- Content refinement and internal linking improvements
- Stock image selection and professional editing
- Greater visual flexibility within a proven structure
Classic+ combines speed and reliability with meaningful personalisation and performance upgrades.
Professional Hotel Website for Direct Bookings
Best for independent hotels replacing outdated or generic sites.
Includes:
- Hospitality-specific website design blueprint
- Integrated hotel booking engine
- SEO-ready architecture
- Mobile-first, responsive design
- AI-powered multilingual translation
- Fast implementation
Classic gives you a high-performing, conversion-focused hotel website without complexity.
Multisites - Websites for Hotel Groups
Elevate your hotel group with a multisite solution: one domain to strengthen your brand, multiple booking engines for best UX, and unique property pages to highlight their distinctive features. Showcase your brand, simplify updates, and offer tailored guest experiences.
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One site, multiple booking engines
Show all your properties under one domain and connect multiple booking engines, allowing your guests to easily make reservations at their preferred location.
-
Strong brand
Maintain consistency and strength of your brand by presenting it on a single website, and then utilise subpages to showcase the unique offerings of each property.
-
Freedom of choice
One content management system (CMS) for all properties or separate systems for each location — choose the solution that is most convenient for you when updating content on your website.
-
Separate offers
Each of your properties can have its own list of offers and rooms, allowing guests to see as many details as they need to make the best choice.
Show all your properties under one domain and connect multiple booking engines, allowing your guests to easily make reservations at their preferred location.
Maintain consistency and strength of your brand by presenting it on a single website, and then utilise subpages to showcase the unique offerings of each property.
One content management system (CMS) for all properties or separate systems for each location — choose the solution that is most convenient for you when updating content on your website.
Each of your properties can have its own list of offers and rooms, allowing guests to see as many details as they need to make the best choice.
Frequently Asked Questions
What is the best website for a hotel?
The best hotel website is one that integrates directly with a booking engine, prioritizes mobile performance, highlights direct booking benefits, and reduces OTA dependency through high conversion rates. It's best not to rely on generic CMS providers for hospitality properties.
How does a hotel website increase direct bookings?
By combining clear calls-to-action, integrated booking functionality, SEO and GEO visibility, upselling capabilities, and automation, a hotel website becomes a direct revenue channel instead of a brochure.
Can you integrate a Profitroom Booking Engine into an existing hotel website?
Absolutely! Profitroom integrates its Booking Engine into existing structures. However, the highest performance we've seen from our clients comes from having a Profitroom built website paired with our Booking Engine.
How long does it take to build a hotel website?
Implementation timelines depend on whether you choose Classic, Classic+, or Bespoke. Structured implementations like Classic or Classic+ can go live in as little as a month, while fully custom projects require deeper consultation and take an average of 3 months.
What is the key difference between Classic, Classic+, and Bespoke?
Classic provides a conversion-ready foundation.
Classic+ expands performance and SEO control.
Bespoke delivers full custom architecture and strategic consultancy.
What key features does my website need?
A hotel website should have several key features to ensure that it is effective in driving direct bookings and revenue.
These features include:
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a user-friendly interface
-
easy navigation
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high-quality images and videos
-
a booking engine
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a content management system (CMS).
The website should also be optimised for search engines, with relevant keywords and meta tags to improve its visibility. Additionally, the website should have a secure payment gateway, clear and concise room descriptions, and a prominent call-to-action (CTA) to encourage visitors to book.
By incorporating these features, hotels can create a website that is both functional and visually appealing, providing a great user experience for potential guests.
What is SEO?
Search engine optimization (SEO) is a critical aspect of hotel website development, as it helps to improve the website’s visibility on search engines, driving more organic traffic and direct bookings. Hotels can optimize their website for SEO by using relevant keywords, meta tags, and descriptions, as well as by creating high-quality and engaging content.
Additionally, hotels can use Google Hotel Ads to increase their visibility on search engines and drive more direct bookings. By optimizing their website for SEO, hotels can improve their online presence, increase their revenue, and stay ahead of the competition.
Awards for Profitroom
One Site, Multiple Booking Engines
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Strong brand
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Freedom of choice
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Separate offers
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The Perfect Match
Our Services and Products
The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests.
To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions.
See how you can benefit from our solutions
Book a demo and we will contact you to talk about your expectations and pains, and to show you how Profitroom products and services can support you in reaching your goals.
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