A comprehensive suite of hospitality tools and services, covering the entire guest journey, designed to boost your direct share, enhance guest satisfaction and strengthen your brand.
All-in-one online guest acquisition:
All-in-one online guest acquisition:
All-in-one online guest acquisition:
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Before choosing where to stay, most travellers compare prices on Google Hotel Ads and metasearch platforms. Research shows that 72% of travellers use metasearch before booking, and 45% of hotel searches result in clicks on paid listings .
This is the moment when guests compare your direct rate with OTA prices.
If your hotel is not visible or competitive at this stage, the booking often goes to an OTA.
Many hotels struggle with metasearch because:
Traditional PPC requires upfront budgets and specialist expertise OTA promotions increase visibility but at high commission Manual campaign management takes time and constant optimisation Price competition with OTAs is complexAs a result, hotels either overspend on advertising or remain dependent on OTA distribution.
Profitroom’s Pay Per Stay (PPS) is a fully managed, commission-based metasearch model designed specifically for hotels.
Instead of paying for clicks or impressions, you pay commission only when:
A guest books directly The guest stays The stay generates revenueThere are no setup fees, no prepaid media budgets, and no commission on cancelled bookings so your marketing spend aligns directly with real performance.
Google Hotel Ads is driving the majority of revenue
66.5% of total Gross Booking Value comes from Google Hotel Ads. Google has become the most decisive comparison point in the direct booking journey.
Metasearch is capturing high-value bookings
Average booking value across campaigns is €569.69, with several markets exceeding €600. This reflects strong, high-intent demand.
Booking decisions happen quickly
80% of bookings occur within the same-day attribution window. Guests compare and decide rapidly, which increases the importance of visibility at the right moment.
International demand is strong
The United States is the top revenue-driving guest market, generating over €166,000 in tracked revenue. Pay Per Stay supports global acquisition while maintaining direct booking ownership.
Profitroom’s Pay Per Stay service puts your property at the top of Google and metasearch results. You only pay when a guest completes their stay, which means no upfront budgets or wasted ad spend.
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Performance-Based Pricing – Pay commission only on stayed bookings, not cancellations.
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No Hidden Costs – No setup fee, no media budgets, no maintenance charges. Activate or pause anytime.
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Hands-Free Campaigns – We manage Google Hotel Ads, Trivago, TripAdvisor and more on your behalf.
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Beat OTAs in Real Time – Rate match ensures your direct price is always the best available.
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Built for Every Hotel Type – From boutique resorts to city hotels, the model scales across all markets.
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You only pay commission on completed stays. No payment for cancellations, you pay when they check out.
Be in the know. Get the latest industry information, resources, and webinars from Profitroom.
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