The mindful evolution of a leader: 

Why change and what’s already working?

For many properties, modernising a website is crisis management. For Hotel Cesarskie Ogrody in Świnoujście - a long-term Profitroom partner -it’s part of a continuous improvement strategy.

Despite the strong performance of the previous site, the hotel’s management decided to migrate to the latest Profitroom Websites standard, built on the next-generation WebEditor CMS.

The goal was clear: stay ahead of the market. With the SGE (Search Generative Experience) revolution accelerating, the hotel needed a tool that not only sells effectively to people (UX), but is also perfectly interpreted by algorithms (GEO - Generative Engine Optimisation). Here, the Digital team delivered an expert service focused on hotel visibility online.

The Challenge:

A digital version of a “place with soul.”

Cesarskie Ogrody is a historic property, set in nature, with almost a century of history. Profitroom’s challenge was to create a design that reflects this unique character while maximising mobile conversion.

Delivery:

In line with 2026 trends

• Nature-led design: We replaced older, tile-based layouts with fluid lines and rounded forms, introducing a new, consistent colour palette and typography.
  
  Conversion architecture: We implemented Action Bars and simplified package presentation, dramatically shortening purchase decision time.
  

• Immersion: Using contrasting sections (light/dark) helps guide attention and build emotional engagement.

A leader’s voice:

Trust at the heart of technology

A technology change isn’t just about charts - it’s about trust in a partner.

Joanna Pender, General Manager of Hotel Cesarskie Ogrody: "“n hospitality it’s easy to fall into the trap of thinking, ‘if bookings are coming in, don’t touch anything’. We take a different view. We’ve worked with Profitroom for years, and we know that when they recommend change, it’s driven not by fashion, but by hard data. The new website needed to capture the spirit of Cesarskie Ogrody, but above all, it needed to be ready for a future we can’t yet fully see. Today, looking at the results and guest feedback, I know it was the only right path. It’s reassuring to know the technology isn’t chasing the market - it’s waiting for us.”

The Solution:

GEO-ready technology

What’s critical to the “Hotel in the age of AI” strategy happens in the code. Profitroom, as the only technology partner, received 4× Silver at the HTR Awards 2026, delivering technology that “feeds” AI algorithms with top-quality data.

Digital Services 360 (SEO + Content) combined with the new CMS delivered:

1. Semantic data structure: Language models (LLMs) identify the hotel’s offer flawlessly as the best answer to queries such as “premium getaway in Świnoujście”
   
2. Performance: Lightning-fast load times and full responsiveness are signals Google and AI prioritise.

The Proof:

Validated by the market and the algorithms

Website migrations to a new CMS often risk temporary drops. For Cesarskie Ogrody, thanks to precise planning by Profitroom’s SEO team, the transition period was short and ended with dynamic growth.

Key success metrics:

• Dominance in AI Overviews (AIO): The strongest proof of technological advantage. Analytics tools show over 130 citations of the hotel in direct AI answers. That means AI recommends Cesarskie Ogrody as a trusted choice.

• Growth in organic visibility: Senuto charts confirm a stable upward trend and breaking historical visibility records after the new site launch.

3 lessons for hoteliers for 2026

The story of Cesarskie Ogrody isn’t just a successful implementation case study - it’s a roadmap for any property looking to maintain a competitive edge.

1. Leaders get ahead of change: Don’t wait for sales drops or technical ageing. Investing in technology during stable performance is the best future-proofing policy.
   
2. GEO is the new SEO: Visibility in AI Overviews (AIO) is becoming critical. A site that isn’t optimised for language models (GEO-ready) becomes invisible to the most modern discovery methods.
3. Design must support conversion: The beauty of a “place with soul” must go hand in hand with usability. Modern UX removes barriers to booking - especially on mobile.

Your hotel can be ready for the AI era too

Cesarskie Ogrody trusted Profitroom - the only partner awarded 4× Silver at the HTR Awards 2026 - and today they’re setting the standard in Świnoujście. Your competition likely isn’t thinking about AI optimisation yet. You can be a step ahead.

Invest in an ecosystem that generates revenue. Combine a new website (Profitroom Websites), a booking engine (Booking Engine 360), and effective campaigns (Digital Services) into one cohesive direct sales machine.

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See the evolution of a leader (Before / After)

Technology is the foundation, but the visual impact matters. See how we turned a solid presentation into an immersive experience that builds emotion from the very first click.