Boosting Bookings and Tailoring Packages

Introduction

Here’s how Woolacombe Bay Hotel adopted Profitroom’s suite of tools and significantly enhanced its booking processes, optimised revenue management, and capitalised on its package-driven offerings to increase overall revenue.

In just three months, the hotel saw an extraordinary 400% increase in direct online bookings, whilst simultaneously experiencing a significant reduction in the number of phone calls with specific room enquiries to their front desk. Driving revenue at the lowest cost of acquisition whilst minimising operational costs, handling inbound enquiries, is a testament to the power of Profitroom's solutions.

Who are Woolacombe Bay Hotel?

Woolacombe Bay Hotel is a luxury seaside retreat located on the stunning North Devon coastline in the UK. Known for its scenic views of Woolacombe beach, the hotel offers a unique combination of relaxed coastal living and premium services. It’s popular for its diverse accommodations, including rooms and suites designed for romantic getaways, family vacations, and group stays.

Woolacombe Bay Hotel is well-known for its package-driven approach, curating a wide range of offerings catering to differing guest needs. From romantic weekend getaways to family activity packages, these packages play a significant role in driving revenue, and Profitroom has helped the hotel leverage this aspect of their business more effectively.

Where was support needed? 

Fragmented Booking Channels  |  Difficulty Promoting Packages  |  Low Direct Bookings

While the hotel offered various special packages, it was difficult to dynamically promote and manage them across different booking channels, particularly on their website. The packages were often underutilised, and guests weren’t always aware of the benefits these packages provided.

A significant portion of their bookings came through online travel agents (OTAs) and over the phone, which further contributed to the challenge of increasing direct bookings. As a result, the hotel faced higher commission costs and a lack of control over their customer relationships. Without the tools to facilitate direct bookings through the website, opportunities to build stronger customer loyalty and reduce dependency on OTAs were missed.

The hotel was managing reservations across multiple channels, leading to inefficiencies and missed revenue opportunities. Without an integrated revenue management solution, Woolacombe Bay Hotel was also unable to adjust pricing dynamically based on demand, seasonality, and other influencing factors.

How has Woolacombe Bay Hotel Succeeded?

Optimised Packages  |  Increased Direct Bookings  |  Automated Operations  |  Guest-centric Communications  | Excelled Auxiliary Spend

Optimised Packages
By providing a system that allows for the creation and management of dynamic, tailored offers that cater to a variety of guest needs. Whether it’s romantic getaways, family-friendly adventures, or rejuvenating wellness retreats, Profitroom enables the hotel to design packages that resonate with specific guest profiles. The hotel can effortlessly promote these customised packages on its website, enhancing visibility and driving higher engagement from their potential guests. Additionally, automated package promotions based on guest interests and preferences have increased the likelihood of bookings, as tailored offers are presented at the right time to the right audience. This strategic approach has not only driven more direct bookings but also maximised revenue from special packages.

Increased Direct Bookings
Through a more intuitive and user-friendly booking process, Woolacombe Bay Hotel has been able to attract more direct bookings. The hotel’s website now includes special offers and packages that are only available for direct reservations, which has incentivised guests to book directly, thus lowering commission fees and fostering better guest relationships. In just three months, the hotel saw an extraordinary 400% increase in direct online bookings, driving revenue at the lowest cost of acquisition, while minimising operational costs related to handling inbound enquiries.

Automated Operations
Profitroom has helped Woolacombe Bay Hotel automate key processes, including booking confirmations, payment processing, and post-booking communications. This automation has saved the hotel significant time and effort, allowing staff to focus more on providing excellent guest experiences rather than administrative tasks.

Guest-centric Communications
The hotel can now deliver personalised pre-arrival emails, tailored offers, and post-stay surveys through Profitroom’s communication tools. This has enhanced the guest experience, encouraged loyalty, and increased the likelihood of repeat bookings, especially for those who enjoyed the hotel’s curated packages.

Excelling with Auxiliary Spend
The hotel has also excelled with its auxiliary spend, using supplementary offerings like spa services, wellness packages, and curated dining experiences to boost overall revenue beyond just room bookings. With Profitroom's integrated system, the hotel can seamlessly present these add-ons to guests during the booking process, increasing visibility and driving higher uptake. Additionally, Profitroom’s tools allow for personalised offers based on guest preferences, which has encouraged guests to explore and book these additional services. This streamlined approach to upselling and cross-selling has significantly boosted the hotel’s overall revenue, maximising earnings from services beyond just room bookings.

Laura Carter

Reservations Manager
Woolacombe Bay Hotel

"Partnering with Profitroom has been a game changer for Woolacombe Bay Hotel. In just three months, we saw a 400% increase in online bookings, which has significantly reduced our staffing hours.  Their innovative solutions for package management and seamless booking integration have allowed us to enhance the guest experience while streamlining our operations. Profitroom has truly empowered us to optimise our revenue and provide an exceptional service to our guests”