Since 2008, Profitroom has empowered hotels through cutting-edge technology, starting with its Booking Engine to boost direct bookings. Over the years, key innovations included Hotel Websites (2009), Marketing Services (2010), and tools like the Channel Manager (2011) and Revenue Management (2012). Milestones like the first Hotel Marketing Conference (HMC) in 2013, alongside the digitalization of offline processes with Stay Opportunities (2014), set new industry standards.
The company launched the Profitroom Suite in 2016 and Marketing Automation in 2017, enhancing guest engagement while accelerating global expansion from 2018. In 2019, Profitroom secured its first investor, cyber_Folks, fueling further growth. By 2020, the company adapted to challenges like COVID-19, emphasizing process automation and efficiency. In 2022, insights from international markets led to a specialization in Outstanding Hotels, and in 2024, Profitroom welcomed MCI Capital as a new investor while embracing AI, loyalty programs, and expanded solutions for the enterprise segment.