Learn about Profitroom

About us

The award-winning Profitroom platform combines the market's highest-converting booking engine
with powerful marketing automation, advanced channel management, and an intuitive
website builder—perfect for teams of any experience level and multiple properties.

Our story

Profitroom is a multi-award-winning direct booking SaaS platform with 16 years of proven expertise, committed to enhancing direct booking performance for a prestigious portfolio of over 3,500 luxury hotels and resorts across the globe.

We are a team of over 350 across the world and have helped more than 3,500 hotels and resorts supercharge their direct bookings and stand out online with style.

Our mission

To accelerate profitability for outstanding hotels through innovative technology.

We remain steadfast in our commitment to the core principles that have guided us since our inception in 2008. Over the years, we have honed our deep understanding of hotel business models and become industry challengers, providing the most efficient booking engine in the world.
Our vision

To become the #1 Direct Booking Technology Partner for Outstanding Hotels worldwide.
Our approach

All about building partnerships. Not just providers of technology, we strive to be trusted allies for hoteliers, offering innovative solutions, expert knowledge, and personalized consultancy.

We aim to create a win-win relationship, becoming an integral part of the hospitality community. Even with AI-powered solutions, we maintain a human-centric approach, backed by a dedicated and highly supportive team.

Our mission

To accelerate profitability for outstanding hotels through innovative technology.

We remain steadfast in our commitment to the core principles that have guided us since our inception in 2008. Over the years, we have honed our deep understanding of hotel business models and become industry challengers, providing the most efficient booking engine in the world.

Our vision

To become the #1 Direct Booking Technology Partner for Outstanding Hotels worldwide.

Our approach

All about building partnerships. Not just providers of technology, we strive to be trusted allies for hoteliers, offering innovative solutions, expert knowledge, and personalized consultancy.

We aim to create a win-win relationship, becoming an integral part of the hospitality community. Even with AI-powered solutions, we maintain a human-centric approach, backed by a dedicated and highly supportive team.

Since 2008, Profitroom has empowered hotels through cutting-edge technology, starting with its Booking Engine to boost direct bookings. Over the years, key innovations included Hotel Websites (2009), Marketing Services (2010), and tools like the Channel Manager (2011) and Revenue Management (2012). Milestones like the first Hotel Marketing Conference (HMC) in 2013, alongside the digitalization of offline processes with Stay Opportunities (2014), set new industry standards.

The company launched the Profitroom Suite in 2016 and Marketing Automation in 2017, enhancing guest engagement while accelerating global expansion from 2018. In 2019, Profitroom secured its first investor, cyber_Folks, fueling further growth. By 2020, the company adapted to challenges like COVID-19, emphasizing process automation and efficiency. In 2022, insights from international markets led to a specialization in Outstanding Hotels, and in 2024, Profitroom welcomed MCI Capital as a new investor while embracing AI, loyalty programs, and expanded solutions for the enterprise segment.

Book a meeting

Watch Our Movie
The Keepers of a Thousand Stories

A Tribute to the Unsung Heroes of Hospitality. Discover how we value our customers.

In the world of hospitality, every hotel holds countless stories within its walls—stories of comfort, joy, adventure, and sometimes,

unexpected challenges. Yet, behind every unforgettable guest experience, dedicated individuals are working tirelessly to make it

all happen.

Our Values

We are PRO

We are PROactive and PROfessional,
taking ownership of our ambitious goals.

Together We Grow

We grow when our clients grow; exchanging our knowledge and experiences makes us ready
for future challenges.

Global Mission Local Impact

We are on a bold mission, succeeding wherever our clients and team members are.

Sharing Hospitality

We engage ourselves and our partners in a positive change, choosing to do the right thing for the environment.

Unrivaled Guest-Centric Experience

We provide top-notch SaaS technology to outstanding guests, worldwide.

Meet our team

By being the #PROteam, we are a credit to ourselves, but also to other people we work with - our colleagues at Profitroom and our partners. We know our skills and how to get the job done, but simultaneously we learn from mistakes and accept the responsibility.

Marcin Dragan

Chief Executive Officer

Krzysztof Grzęda

Chief Operating Officer

Waldemar
Antonowicz

Chief Product Officer

Krzysztof Kowalczykiewicz

Chief Technology Officer

Krzysztof Wilaszek

Chief Commercial Officer Strategic Markets

Samantha Wiliams

Chief Commercial Officer Groups

Edyta Walczak

Chief Customer Success Officer

Justyna Michalczyk

Chief Marketing Officer

Paweł Grześk

Chief Finance Officer

Kamila Wójcik - Płaczek

Chief of Staff

Lidia Szutkiewicz

Chief People and Culture Officer

350

employees from 15 countries

55+

countries we operate in

40%

year-over-year growth

96%

direct booking performance

200+

connectivity partners

Contact for media

Company Information:

Profitroom S.A.
ul. Franklina Roosevelta 9
60-829 Poznań

Press contact:
Arkadiusz Czerwiński
Brand Strategy Director
arkadiusz.czerwinski@profitroom.com

Read articles

#ShareHospitality

Profitroom is a socially responsible company.
We understand that we have obligations not only towards our clients but also to the society and environment.
Sharing our hospitality is one of Profitroom’s core values and hence it supports our company’s vision and shapes our culture.

Discover

About us