Articles

Insight, ideas and inspiration to help you supercharge bookings.

WebAssistant: A New Standard for Hotel Websites in the Age of AI

How Can Spa Hotels Increase Direct Bookings by Selling Experiences, Not Just Rooms?

Five Challenges Every Luxury Independent Hotel Is Dealing With Right Now

South Africa 2026: Adapting to Shifting Travel Flows and Unlocking Direct Booking Growth

Supporting UK Hotels as Travel Patterns Shift Ahead of Easter and May Bank Holidays

Profitroom wins four Silver Awards at HotelTechAwards 2026

Maximising Revenue at Every Step. Powered by AI. Verified by Hoteliers.

How to Prepare a Black Friday Offer for Your Hotel, 7 Things You Really Shouldn’t Miss

The APAC Hotel Distribution Shift: What's Really Changing (and What Hotels Are Doing About It)