Articles

Insight, ideas and inspiration to help you supercharge bookings.

Most hotels are still selling rooms when guests want to buy experiences

Your PMS is lying to you: Why 360-degree guest profiles are a myth – and what smart hoteliers track instead

Profitroom and ResDiary join forces to boost UK hotel and pub F&B revenue

Loyalty doesn’t start with guests. It starts behind the front desk.

Navigating the European Accessibility Act: What Every Hotelier Needs to Know About Website Accessibility

Profitroom and IDeaS team up to bring industry-leading revenue optimisation

Direct bookings are great. Direct relationships are better.

The 'Um, What's An API?' Tech Tragedy

UK hoteliers urged to stay agile amidst persistent economic headwinds