Profitroom wins four Silver Awards at HotelTechAwards 2026

UK hotel technology provider recognised for delivering results across the entire guest journey

Leading hotel booking and guest journey technology provider, Profitroom, has been awarded four Silver prizes at the HotelTechAwards 2026, the hospitality industry’s data-driven global technology awards.

This makes Profitroom the only hotel technology provider worldwide to be recognised across the entire guest journey - from attracting guests online, converting bookings, through to building lasting relationships and loyalty.

Profitroom secured Silver awards in:

• Digital Marketing Agency
• Website Design
• Booking Engine
• Hotel CRM & Automation

The HotelTechAwards, organised by Hotel Tech Report, are determined entirely by verified reviews from hotel owners and operators. More than 3,000 companies were evaluated this year, making the awards one of the most respected and independent benchmarks in hotel technology.

Patryk Luzscz, UK Regional Director at Profitroom, said: “This recognition is about helping hotels tackle the challenges they face every day.

“Disconnected systems, rising acquisition costs, and limited staff time put pressure on hotel operations. Being recognised across four categories shows that our integrated platform genuinely supports hoteliers at every stage of the guest journey.”

Profitroom thanked its hotel partners for their feedback, which has shaped the platform and helped deliver meaningful, measurable results.