Hotel technology continues to grow more complex. New tools emerge, guest expectations increase, and hotel teams are asked to achieve more with fewer resources. For many hoteliers, the real challenge is not access to technology, but ensuring everything works together in a meaningful way.

At the Hotel Tech Awards 2026, Profitroom was recognised with Silver awards across four key stages of the guest journey, from attracting demand to building long-term loyalty. We see these results as confirmation that a connected, revenue-focused approach is helping hotels address real operational and commercial challenges. 

What are the Hotel Tech Awards, and why do they matter

The Hotel Tech Awards are widely regarded as one of the most credible benchmarks in hospitality technology. Often described as the industry’s equivalent of the Grammys, the rankings are not decided by a small jury or paid placements.

Instead, results are driven by verified hotelier reviews, combined with data on product adoption, integration quality, global reach, and long-term performance. This means recognition reflects how technology performs in real hotels, under real operational pressure, not just how it looks on paper.

For hoteliers, these awards offer an independent reference point when evaluating technology partners in an increasingly crowded market.

One connected journey, recognised end to end

Many hoteliers face similar pain points. Marketing platforms that do not connect to booking data. Websites that inspire but fail to convert. Guest information that remains underused. Teams lose valuable time moving between systems instead of focusing on guests.

The 2026 Hotel Tech Awards results highlight a different way forward. A single ecosystem designed to support hotels across the entire commercial journey, without adding unnecessary complexity.

Attract.
Digital Marketing, Silver

Reaching the right guests has become more challenging and more expensive. Marketing success can no longer be measured by traffic alone.

Our approach links marketing activity directly to booking performance. By focusing on revenue outcomes rather than isolated metrics, hotels gain clearer insight into what works and where budgets deliver value. This recognition reflects the importance of transparency, accountability, and data-led decision-making.

Engage.
Websites, Silver

A hotel website must balance inspiration with clarity.

Our websites are built to guide guests confidently towards booking. They combine strong visual storytelling with fast performance and clear user journeys. Structured for today’s search environment and prepared for the growing influence of AI driven discovery, they help hotels stay visible and competitive as search behaviour evolves.

Convert.
Booking Engine 360, Silver

Conversion is often where pressure is felt most directly. Even small points of friction can lead to lost revenue.

Profitroom Booking Engine 360 focuses on removing those barriers. A mobile-first experience, intelligent recommendations, and reliable performance help guests complete bookings with ease. This award reflects consistent feedback from hoteliers who depend on the booking engine as the foundation of their direct booking strategy.

Retain.
CRM and Automation, Silver

Building repeat business should not rely on manual effort alone.

Our CRM and automation tools support hotels throughout the guest lifecycle. By enabling timely, relevant communication based on real behaviour, hotels can strengthen relationships and encourage repeat stays while reducing the workload on their teams. Recognition in this category underlines the growing importance of retention in sustainable revenue growth.

What consistency really means

Being recognised across four categories, among hundreds of vendors, points to long-term reliability rather than short-term success.

For hoteliers, this means technology that evolves with their business, reduces operational friction, and supports stable, long-term growth. It also reflects the trust of hundreds of hoteliers who shared their experiences through verified reviews.

Thank you for the trust

These awards are built on verified hotelier feedback. They reflect close collaboration, shared challenges, and a commitment to continuous improvement.

We are grateful for the trust placed in us, and we remain focused on helping hotels simplify their technology, strengthen direct bookings, and build lasting guest relationships in an increasingly complex digital landscape.

If you would like to explore how an award-winning, fully connected ecosystem can support more of your guest journey, we would be happy to talk. 

Contact us today to discuss your Direct Booking strategy for 2026 and beyond.