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Optimising a Special Offer - Easter

Page URL: https://www.xhotel.com/packages/easter-by-the-sea 

Property Situation: This is a resort with 4 and 5-star rooms and apartments, operating as both a hotel and an aparthotel. The goal is, of course, to fully book the hotel, which means selling over 140 rooms. Additionally, in May 2023, the service underwent a significant technical upgrade (switching to a newer site engine and expanding the site structure), which carries the risk of traffic drops. The client was under our SEO care during the migration, and we managed to prevent drops in traffic and visibility while significantly improving the results.

What contributed to the increase in traffic to this offer’s page?

• Overall domain optimisation and improved ranking in the eyes of the search engine
• Website modernisation and improvement of technical parameters
• Correctly configured redirects within the entire service
• Expansion and optimisation of content for relevant keywords
• Competitive offer and brand presentation on the sales page (brief presentation of children’s and spa areas)

Results:

• Traffic on the site increased from 1,060 clicks in the 6 weeks before Easter 2023 to 3,800 clicks in the 6 weeks before Easter 2024, representing an impressive increase of 258%.

2024 - 6 weeks prior to Easter