SEO for Hotels - Guarding your online visibility
Build lasting search visibility that protects your margin and increases direct bookings with Profitroom’s revenue-integrated SEO & GEO strategy.
Take a look at who is already benefiting from our specialised SEO service
Search Visibility for the AI Era
Search has changed.
Guests don’t just scroll search results anymore. They ask questions and have conversations with LLMs. They compare AI search summaries. Now they make up their mind before they even click on a website.
Profitroom SEO & GEO positions your hotel where decisions are made in traditional rankings and AI-generated search results.
The Problem With Traditional Hotel SEO
Most search engine optimization (SEO) strategies focus on keywords and traffic.
But traffic alone does not protect your margin.
OTAs often outrank hotels for destination searches. Branded terms leak revenue. Content ranks but fails to convert. And few strategies account for AI-powered search results now shaping guest decisions.
Visibility without an AI strategy is incomplete.
SEO Is No Longer Enough
Traditional hotel SEO improves rankings in search engines.
But modern discovery happens inside AI summaries, conversational queries, and generative recommendations.
Generative Engine Optimization (GEO) prepares your hotel to appear in:
Google AI Overviews
AI-generated destination summaries
Conversational search results
Featured snippets and structured answers
If your content is not structured for LLMs, it may not appear even if you used to rank well on search results.
SEO improves presence and GEO improves discoverability in AI-driven environments.
Both are now essential.
in numbers
years of experience
hotels worldwide using our SEO services
years - our longest partner collaboration
SEO experts on the team
What are the benefits?
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Higher Rankings
Outperform your competitors and claim the top spots on search engines.
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Increased Traffic
Attract the right visitors - those looking for exactly what your hotel offers.
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AI Visibility
Presence in AI-generated summaries and LLM conversations.
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Brand Recognition
Strengthen your hotel’s brand by showing up consistently in search results.
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Boosted Direct Bookings
More visibility means more direct bookings, lowering your dependency on OTAs.
Higher Rankings
Outperform your competitors and claim the top spots on search engines.
Increased Traffic
Attract the right visitors - those looking for exactly what your hotel offers.
AI Visibility
Presence in AI-generated summaries and LLM conversations.
Brand Recognition
Strengthen your hotel’s brand by showing up consistently in search results.
Boosted Direct Bookings
More visibility means more direct bookings, lowering your dependency on OTAs.
Revenue-Integrated Search Strategy
Profitroom combines SEO and GEO into one visibility infrastructure.
Unlike traditional agencies, we do not optimize search in isolation.
We integrate it directly with:
Your website architecture
Your Booking Engine
Offer landing pages
Campaign traffic
Loyalty and retention flows
Traffic flows into conversion which flows into revenue.
We design every strategy to answer one question:
Does this increase our clients' profit? \
Our Offers
We offer several packages based on your goals and ambitions. Below is what's included in our highest subscription-based package for ultimate SEO and GEO visibility.
Our GEO Elite Package includes:
Workshops and strategic consulting
Topic clusters and keywords
Premium contextual link building
AI prompt and brand monitoring
Components of a Winning
SEO Strategy









Why choose Profitroom for your hotel SEO?
Expertise in the Hotel Industry
Data-Driven Approach
Comprehensive Services
Client-Focused Strategy
Every hotel is unique. We tailor our services to your needs, ensuring the best possible results for your specific business.
Frequently Asked Questions
What is the difference between SEO and GEO for hotels?
SEO improves rankings in traditional search engines. GEO prepares your hotel to appear in AI-generated summaries, conversational results, and generative search environments.
Can SEO and GEO reduce OTA dependency?
Yes! By strengthening branded and destination visibility (and appearing in AI comparisons) hospitality properties capture more direct demand before it shifts to commission-heavy channels.
How is Profitroom different from a traditional SEO agency?
There are two important differences that separate Profitroom from generic digital agencies.
1. Agencies optimize for rankings whereas we optimize for revenue.
2. Agencies operate separately from booking infrastructure while we integrate visibility directly into your website, Booking Engine, and growth ecosystem.
We see ourselves as your growth partner, not just a vendor.
AI-Driven Efficiency
At Profitroom, we’re not just keeping pace with the hospitality industry — we’re charting its future course.
The Profitroom platform is powered by AI to automate daily tasks, save time, and reduce costs. From our Booking Engine 360 to Marketing Automation and beyond, we leverage AI to simplify hotel operations, enhance guest experiences, and maximise revenue—so you can focus on what truly matters.
The Perfect Match
Our Services and Products
The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests. To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions.
See how you can benefit from our solutions
Book a demo and we will contact you to talk about your expectations and pains, and to show you how Profitroom products and services can support you in reaching your goals.