Take a look at who is already benefiting from our specialised SEO service

Search Visibility for the AI Era

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Search has changed.

Guests don’t just scroll search results anymore. They ask questions and have conversations with LLMs. They compare AI search summaries. Now they make up their mind before they even click on a website.

Profitroom SEO & GEO positions your hotel where decisions are made in traditional rankings and AI-generated search results.

The Problem With Traditional Hotel SEO

Most search engine optimization (SEO) strategies focus on keywords and traffic.

But traffic alone does not protect your margin.

OTAs often outrank hotels for destination searches. Branded terms leak revenue. Content ranks but fails to convert. And few strategies account for AI-powered search results now shaping guest decisions.

Visibility without an AI strategy is incomplete.

SEO Is No Longer Enough

Traditional hotel SEO improves rankings in search engines.

But modern discovery happens inside AI summaries, conversational queries, and generative recommendations.

Generative Engine Optimization (GEO) prepares your hotel to appear in:

Google AI Overviews
AI-generated destination summaries
Conversational search results
Featured snippets and structured answers

If your content is not structured for LLMs, it may not appear even if you used to rank well on search results.

SEO improves presence and GEO improves discoverability in AI-driven environments.

Both are now essential.

Our SEO services
in numbers
16

years of experience

120

hotels worldwide using our SEO services

12

years - our longest partner collaboration

8

SEO experts on the team

What are the benefits?

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Higher Rankings

Outperform your competitors and claim the top spots on search engines.

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Increased Traffic

Attract the right visitors - those looking for exactly what your hotel offers.

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AI Visibility

Presence in AI-generated summaries and LLM conversations. 

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Brand Recognition

Strengthen your hotel’s brand by showing up consistently in search results.

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Boosted Direct Bookings

More visibility means more direct bookings, lowering your dependency on OTAs.

Book a free consultation and see how our hotel SEO strategies bring you more traffic and more bookings

Revenue-Integrated Search Strategy

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Profitroom combines SEO and GEO into one visibility infrastructure.

Unlike traditional agencies, we do not optimize search in isolation.

We integrate it directly with:

Your website architecture
Your Booking Engine
Offer landing pages
Campaign traffic
Loyalty and retention flows

Traffic flows into conversion which flows into revenue.

We design every strategy to answer one question:

Does this increase our clients' profit? \

Our Offers

We offer several packages based on your goals and ambitions. Below is what's included in our highest subscription-based package for ultimate SEO and GEO visibility. 

Our GEO Elite Package includes:

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Workshops and strategic consulting

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Topic clusters and keywords

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Premium contextual link building

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AI prompt and brand monitoring

Components of a Winning
SEO Strategy

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Why choose Profitroom for your hotel SEO?

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Expertise in the Hotel Industry

With over 15 years of experience in hotel SEO, we specialise exclusively in marketing for the hotel sector.
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Data-Driven Approach

Our strategies are powered by insights from our Booking Engine and AI tools, ensuring you get results that matter.
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Comprehensive Services

From technical optimisation to content marketing and local SEO, we provide a full suite of services that work in harmony to improve your visibility.
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Client-Focused Strategy

 Every hotel is unique. We tailor our services to your needs, ensuring the best possible results for your specific business.

Frequently Asked Questions

What is the difference between SEO and GEO for hotels?

Can SEO and GEO reduce OTA dependency?

How is Profitroom different from a traditional SEO agency?

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AI-Driven Efficiency

At Profitroom, we’re not just keeping pace with the hospitality industry — we’re charting its future course.

The Profitroom platform is powered by AI to automate daily tasks, save time, and reduce costs. From our Booking Engine 360 to Marketing Automation and beyond, we leverage AI to simplify hotel operations, enhance guest experiences, and maximise revenue—so you can focus on what truly matters.

The Perfect Match

Our Services and Products

The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests. To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions. 

See how you can benefit from our solutions

Book a demo and we will contact you to talk about your expectations and pains, and to show you how Profitroom products and services can support you in reaching your goals.