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The Challenge
Three Mile Beach is a popular choice for holidaymakers, due to its unique self-catering features and wide range of experiences available to guests. Prior to joining Profitroom, the property faced challenges with the visibility of available dates for their rooms.
During the booking journey, guests would often encounter "no availability" messages on their chosen dates, disrupting the user experience, making the booking process disjointed, and potentially losing them revenue.
Three Mile Beach wanted to be able to showcase their property and the experiences in as many ways as possible, through their website content and throughout the booking process.
The Solution
We introduced Three Mile Beach to our Booking Engine 360. Not only is it an incredibly user-friendly tool but it offers them countless ways to connect with their potential guests.
Our availability calendar and cart abandonment tool provided Three Mile Beach and their potential guests with more flexibility when booking. If a date or room was unavailable when booking, the system automatically offers alternative dates or rooms meaning their guests will never encounter the frustrating “no availability” message. Allowing them to seamlessly continue their booking process directly, while the abandonment cart tool helps to capture those reservations that may have been forgotten about while guests gather the information they need to book with them.
The features within our Booking Engine have empowered Three Mile Beach to develop its upselling abilities by easily customising and updating extras and activities according to the guest's needs, seasonal variations, and hotel expectations. Giving them yet another reason to showcase their stunning imagery and captivating content to potential guests throughout the booking process.
“We love how keen Profitroom are to adopt feedback. We needed an ‘out of the box’ solution so ultimately chose Profitroom as they’re always evolving the system to our changing industry and demands. Our dedicated contacts from business development and customer success are really supportive. We’re confident it will be a success and are looking forward to seeing development ideas come to life and benefit our business” Nick McIvor, General Manager, Three Mile Beach
The Results
Since implementing the Profitroom Booking Engine 360, Three Mile Beach has witnessed a remarkable improvement in online reservations:
- 95% of their bookings are made direct, in just 12 months.
- An impressive year-on-year growth of 153% after integrating Profitroom tools into their business operations.
