Price it right.
Book it direct.

Two of the most trusted platforms in hospitality, working together in your hotel. IDeaS sets the optimal price. Profitroom converts that guest directly. More revenue. Less commission. No gaps.

Talk to our team See how it works

96%

Increase in direct bookings for Profitroom clients

22%

Average RevPAR growth for IDeaS clients

4,500+

Hotels powered by Profitroom worldwide

4-5★

Independent and group hotels. Your peers.

Two platforms. One powerful result.

Everything your hotel needs
to earn more, directly.

IDeaS makes sure your rooms are always priced to win. Profitroom makes sure that guest books directly with you, not through an OTA. Used together, your hotel earns more from every single booking.

Profitroom - Direct Booking Technology

Stop losing guests at the last step. Convert them on your own website.

8 in 10 guests who visit your website leave without booking. Profitroom's Booking Engine 360 is built to change that - recovering abandoned bookings, personalising offers, and making the direct booking experience so good that guests have no reason to go anywhere else.

Booking Engine 360 - high-converting, mobile-first. Cart abandonment recovery, upsell modules, and personalised offer pages are all built in, not bolted on.

Marketing Automation - automated pre-stay, in-stay, and post-stay emails that keep guests engaged, drive extras revenue, and bring them back direct next time.

Channel Manager and CRM - manage all your distribution channels from one place, and build a direct guest database that belongs to you, not Booking.com.

Rated 4.7/5 by 500+ hoteliers on Hotel Tech Report 2025. Hoteliers Choice Award. Best Booking Engine. Best Email Marketing and CRM Software.

IDeaS · A SAS Company - Revenue Management

Stop guessing your rates. Let AI set the right price, every day.

IDeaS G3 is the world's most trusted Revenue Management System, used by over 30,000 hotels globally. It reads demand signals, competitor rates, local events, and guest segments - and automatically sets the rate that maximises your revenue, 24 hours a day.

Automated pricing - no more manual rate management. IDeaS analyses thousands of data points and sets the optimal rate across all your room types and channels automatically.

Demand forecasting - know what is coming before it arrives. IDeaS spots local events, booking trends, and seasonal shifts early, so you capture peak demand at the right price.

Clear, actionable insights - your Revenue Manager sees exactly why each rate was recommended, and spends their time on decisions that matter, not spreadsheets.

Trusted by 30,000+ hotels worldwide - from independent luxury properties to global chains. Hotels using IDeaS see an average 22% RevPAR improvement within 12 months.

Better together

Great pricing means nothing
if the guest books on an OTA.

Most hotels price well or convert well. Very few do both at the same time. When IDeaS and Profitroom work together in your hotel, the right rate and the right booking experience happen simultaneously - automatically.

IDeaS reads the market

Demand is rising. A local event is approaching. A competitor drops out. IDeaS detects it instantly and adjusts your rates to maximise what every room is worth.

Profitroom reaches the guest

At that exact moment, the right offer - correctly priced, personalised, and compelling - goes live on your direct booking channel and to your guest database.

Your guest books direct

A seamless experience on your own website. The right price. No OTA in the middle. You keep the full revenue - and you own the guest relationship.

"You set the right price. Your guest books direct. You keep every part of it. That is what IDeaS and Profitroom do for your hotel."

Sound familiar?

These are the problems
costing you money today.

Most hotels are leaving significant revenue on the table every single day. Here is where it goes - and how IDeaS and Profitroom together fix it.

The problem

You are paying OTAs to fill rooms you could fill yourself

Every booking that comes through Booking.com or Expedia costs you 15 to 25% in commission. That is money you earned that goes straight to them. For a 100-room hotel, it can add up to hundreds of thousands a year.

How we fix it

IDeaS ensures your direct rates are always competitive. Profitroom gives guests a better experience on your own website - and the tools to keep bringing them back. Fewer OTA bookings. More revenue you keep.

The problem

8 in 10 guests visit your website and leave without booking

They searched, they browsed, they almost booked - and then they left. Either the booking engine was clunky, the rate was not right, or the offer did not feel worth it. That is revenue walking out the door every day.

How we fix it

Profitroom's Booking Engine 360 automatically recovers abandoned bookings with targeted pop-ups and email follow-ups. IDeaS ensures the rate shown is always the right one. Together they turn browsers into bookers.

The problem

By the time your offer is live, the demand window has closed

Demand spikes. A local event fills the calendar. Your Revenue Manager spots it - but by the time marketing reacts and the website reflects an offer, two to five days have passed. The guest already booked elsewhere.

How we fix it

IDeaS detects demand changes the moment they happen and adjusts rates automatically. Profitroom puts the right offer in front of the right guests within hours. You capture the opportunity - every time.

The problem

Your Revenue Manager and Marketing team are not connected

Pricing decisions happen in one place. Marketing campaigns happen in another. Neither team has real visibility into what the other is doing, which means you spend marketing budget at the wrong time and miss bookings when demand is high.

How we fix it

IDeaS feeds live demand and pricing signals directly into Profitroom's marketing automation. Your campaigns fire when and where they are most likely to convert - without anyone having to pick up the phone.

The problem

You cannot sell spa, dining, or experiences through your booking flow

Most booking engines only sell rooms. Everything else - spa packages, dining, late checkout, room upgrades - either gets missed entirely or offered at reception when it is too late. That is ancillary revenue you never see.

How we fix it

Profitroom builds extras and packages directly into the booking journey. Guests add spa breaks, dining, and upgrades while they are already in the booking flow - at the moment they are most likely to spend.

The problem

Once a guest checks out, you lose them

You delivered a great stay. The guest loved it. But six months later, when they want to come back, they go straight to Booking.com because that is where they found you first. You start from zero every season.

How we fix it

Profitroom's post-stay automation keeps your hotel front of mind long after checkout - with personalised offers timed perfectly using IDeaS demand intelligence. Your past guests become your most reliable direct bookers.

In the room together

We've already been putting this into practice.

Profitroom and IDeaS have been showing up together, at industry events, roundtables, and real conversations with hoteliers. Here's what we've been doing.

Profitroom × IDeaS

Cape Town & Durban · 2026

Tech on Deck

Before the industry shifted its focus to We Are Africa and the Travel Indaba, we brought together the people shaping what comes next. Revenue strategy, forecasting, the real talent challenges across the region, sharp, honest, forward-looking conversations. A clear signal that South Africa's hospitality sector is stepping into a new level of commercial maturity. Hosted together with IDeaS and HotelTime Solutions.

Industry event South Africa Co-hosted with IDeaS

Profitroom × IDeaS

Casablanca, Morocco · 2026

The Casablanca Table

Some of Morocco's top hoteliers sat down together at Le Cabestan in Casablanca. No slides. No vendor pitch. Just an honest conversation about what's actually driving hotel performance in Morocco right now, and what's coming next. GMs and revenue leaders talked direct booking pressures, OTA dependency, pricing strategy, and the opportunities that Moroccan hospitality is uniquely positioned to capture. Co-hosted with IDeaS Revenue Solutions.

Roundtable Morocco Co-hosted with IDeaS

What you get

Six things that change
when you use both platforms.

IDeaS and Profitroom each deliver results on their own. Together, they compound. Here is what that looks like for your hotel.

More revenue from every room

IDeaS makes sure you are charging the right rate at the right time. Profitroom makes sure that guest books on your website, not an OTA. The result is higher revenue and lower distribution costs - on every single booking.

→ IDeaS clients average 22% RevPAR growth

Less money going to OTAs

Every direct booking saves you 15 to 25% in OTA commission. With IDeaS keeping your direct rates competitive and Profitroom converting guests on your own site, you shift bookings away from OTAs - systematically, not occasionally.

→ Hotels typically shift 5-15% of bookings to direct within 12 months

Guests who come back direct

Profitroom captures guest data at the point of booking, then keeps guests engaged with personalised pre-stay, in-stay, and post-stay communication. Combined with IDeaS demand intelligence, your offers land at exactly the right moment.

→ Up to 96% increase in direct bookings for Profitroom clients

Demand captured before the window closes

When demand rises, IDeaS adjusts your rates and Profitroom activates your marketing - automatically and within hours, not days. You stop missing the peaks that used to go to your competitors.

→ From rate adjustment to guest offer in real time

Pricing and marketing that work in sync

Your Revenue Manager and Marketing team no longer work from different information. IDeaS demand data feeds Profitroom's marketing automation directly - so campaigns fire at the right time, for the right price, to the right guests.

→ No more missed windows between pricing and promotion

Results you can actually measure

Both platforms are built to prove their value. IDeaS shows you RevPAR improvement. Profitroom shows you direct booking growth, OTA commission saved, and guest lifetime value. You have the numbers to show ownership exactly what changed.

→ Clear reporting on direct share, net ADR, and commission saved

Learn more

Resources built
for hoteliers like you.

Whether you want to understand the numbers, hear from peers, or see the platforms in action - we have something for you.

See it in action

Watch: Profitroom in action

See how Profitroom converts more guests directly - from first click to confirmed booking, with upsells, packages, and loyalty capture built in.

Coming soon

Watch: IDeaS in action

See how IDeaS G3 automatically sets the right price for every room, every day - using live demand data and AI forecasting.

Article

Why these two platforms work better together

A clear read on how precision pricing and direct booking technology combine to drive more revenue for your hotel.

Free consultation

Talk to someone who knows your hotel

A conversation with a Profitroom and IDeaS specialist. No obligation, no generic pitch.

PROFITROOM - SEE IT IN ACTION

IDEAS - COMING SOON

IDeaS video to be added

ARTICLE - PROFITROOM x IDEAS

Read the article

Profitroom and IDeaS: why these two platforms work better together

Read now

FREE CONSULTATION

Talk to a specialist

See what IDeaS and Profitroom could mean for your hotel

No commitment. No generic pitch. Just a real conversation about your property and the numbers.

Book a conversation

Price it right.Book it direct.

Everything your hotel needsto earn more, directly.

Stop losing guests at the last step. Convert them on your own website.

Stop guessing your rates. Let AI set the right price, every day.

Great pricing means nothingif the guest books on an OTA.

IDeaS reads the market

Profitroom reaches the guest

Your guest books direct

These are the problemscosting you money today.

You are paying OTAs to fill rooms you could fill yourself

8 in 10 guests visit your website and leave without booking

By the time your offer is live, the demand window has closed

Your Revenue Manager and Marketing team are not connected

You cannot sell spa, dining, or experiences through your booking flow

Once a guest checks out, you lose them

We've already been putting this into practice.

Tech on Deck

The Casablanca Table

Six things that changewhen you use both platforms.

More revenue from every room

Less money going to OTAs

Guests who come back direct

Demand captured before the window closes

Pricing and marketing that work in sync

Results you can actually measure

Resources builtfor hoteliers like you.

Watch: Profitroom in action

Watch: IDeaS in action

Why these two platforms work better together

Talk to someone who knows your hotel

Profitroom and IDeaS: why these two platforms work better together

See what IDeaS and Profitroom could mean for your hotel

See what this looks likefor your hotel.

Price it right.
Book it direct.

Everything your hotel needs
to earn more, directly.

Great pricing means nothing
if the guest books on an OTA.

These are the problems
costing you money today.

Six things that change
when you use both platforms.

Resources built
for hoteliers like you.

See what this looks like
for your hotel.