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Gain insights into and leverage your guests’ data to build lasting relationships and drive repeat bookings.
With Profitroom’s Smart Guest Database seamlessly integrated with the Profitroom Email Marketing tool and Profitroom Loyalty, your hotel gains a powerful tool to capture, manage, and utilize guest information—transforming data into personalised experiences, efficient marketing campaigns, and long-term loyalty.
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The Ultimate Database to Drive Your Success
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Automated guest segmentation
Automatically segment your guests based on demographics, preferences, and behaviors and send tailored offers and messages to increase engagement and boost conversion rates, ensuring your marketing efforts deliver the best results.
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Capturing every e-mail address
Build a robust marketing database by collecting email addresses at every touchpoint, including OTAs. Turn third-party bookings into direct relationships by recapturing guest emails for future communication and fuelling your marketing campaigns.
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Synchronised for maximum effects
The Database is seamlessly integrated with Profitroom’s powerful suite of products, ensuring all guest data work in harmony across your marketing and operations. The effect: minimised errors and improved customer service.
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Group-wide synergy
Guest data is seamlessly synchronized across the hotel group, enabling targeted offers to be emailed to segments from all or selected properties. This boosts group-wide sales and strengthens guest loyalty.
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Compliant and secure
Our system is fully GDPR and POPIA compliant, ensuring your guest data is managed with the highest standards of data protection regulations and adhering to world standards.
Automated guest segmentation
Automatically segment your guests based on demographics, preferences, and behaviors and send tailored offers and messages to increase engagement and boost conversion rates, ensuring your marketing efforts deliver the best results.
Capturing every e-mail address
Build a robust marketing database by collecting email addresses at every touchpoint, including OTAs. Turn third-party bookings into direct relationships by recapturing guest emails for future communication and fuelling your marketing campaigns.
Synchronised for maximum effects
The Database is seamlessly integrated with Profitroom’s powerful suite of products, ensuring all guest data work in harmony across your marketing and operations. The effect: minimised errors and improved customer service.
Group-wide synergy
Guest data is seamlessly synchronized across the hotel group, enabling targeted offers to be emailed to segments from all or selected properties. This boosts group-wide sales and strengthens guest loyalty.
Compliant and secure
Our system is fully GDPR and POPIA compliant, ensuring your guest data is managed with the highest standards of data protection regulations and adhering to world standards.
3 Steps to Delight Your Guests and Boost Direct Bookings
Grow your audience
Capture valuable guest information at every interaction, including from price-reducing tools and shopping cart recovery mechanisms that also gather marketing consents.
Build relationships
Send tailored messages to targeted guest segments to maximize impact and encourage direct bookings.
Build loyalty
Turn one-time guests into repeat visitors by using segmented data to craft meaningful loyalty offers and experiences.
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Real Results for Your Hotel
Imagine identifying guests who prefer spa treatments, then sending them exclusive offers for a relaxing weekend retreat. Or recapturing a booking abandoned mid-process with a follow-up email offering a limited-time discount. With our Smart Guest Database, these aren’t just ideas—they’re powerful strategies to grow your revenue and create memorable experiences for your guests.
The Perfect Match
Our Services and Products
The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests.
To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions.
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