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Gain insights into and leverage your guests’ data to build lasting relationships and drive repeat bookings.

With Profitroom’s Smart Guest Database seamlessly integrated with the Profitroom Email Marketing tool and Profitroom Loyalty, your hotel gains a powerful tool to capture, manage, and utilise guest information—transforming data into personalised experiences, efficient marketing campaigns, and long-term loyalty.

The Ultimate Database to Drive Your Success
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Automated guest segmentation

Automatically segment your guests based on demographics, preferences, and behaviours and send tailored offers and messages to increase engagement and boost conversion rates, ensuring your marketing efforts deliver the best results.

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Capturing every e-mail address

Build a robust marketing database by collecting email addresses at every touchpoint, including OTAs. Turn third-party bookings into direct relationships by recapturing guest emails for future communication and fuelling your marketing campaigns.

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Synchronised for maximum effects

The Database is seamlessly integrated with Profitroom’s powerful suite of products, ensuring all guest data work in harmony across your marketing and operations. The effect: minimised errors and improved customer service. 

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Group-wide synergy

Guest data is seamlessly synchronised across the hotel group, enabling targeted offers to be emailed to segments from all or selected properties. This boosts group-wide sales and strengthens guest loyalty.

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Compliant and secure

Our system is fully GDPR and POPIA compliant, ensuring your guest data is managed with the highest standards of data protection regulations and adhering to world standards. 

3 Steps to Delight Your Guests and Boost Direct Bookings

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Grow your audience

Capture valuable guest information at every interaction, including from price-reducing tools and shopping cart recovery mechanisms that also gather marketing consents.

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Build relationships

Send tailored messages to targeted guest segments to maximise impact and encourage direct bookings.

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Build loyalty

Turn one-time guests into repeat visitors by using segmented data to craft meaningful loyalty offers and experiences.

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Real Results for Your Hotel

Imagine identifying guests who prefer spa treatments, then sending them exclusive offers for a relaxing weekend retreat. Or recapturing a booking abandoned mid-process with a follow-up email offering a limited-time discount. With our Smart Guest Database, these aren’t just ideas—they’re powerful strategies to grow your revenue and create memorable experiences for your guests.

Build guest loyalty with e-mail marketing

Leverage your Profitroom CRM & Email Marketing tool and set up e-mail campaigns to keep reminding your guests about your brand. 

⬢  Send special offers to boost interest

⬢  Reconnect with your guests and encourage them to book again

⬢  Target communication to precise groups to increase the power of your messages

The Smart Guest Database isn’t just a tool- it’s a competitive advantage. 

Let us help you capture every opportunity, build stronger relationships with your guests, and ensure your hotel stands out in a crowded market. Discover how the Smart Guest Database can elevate your hotel’s performance and guest satisfaction. 

The Perfect Match

Our Services and Products

The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests.

To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions. 

See how you can benefit from our solutions

Book a demo and we will contact you to talk about your expectations and pains, and to show you how Profitroom products and services can support you in reaching your goals.