Rewarded and recognised by

Hotel Tech Report
Reliable, trusted by thousands of hotels, and loved by guests: Profitroom Booking Engine 360.
Email Marketing & CRM Badge 2025
A proud winner in Email Marketing & CRM Software category, Profitroom CRM & Marketing Automation was rated 4.8/5 by almost 300 users in the HTR 2025 Report.
Hoteliers Choice Award 2024 Badge
The HTR community has honoured our solutions with the prestigious Hoteliers Choice award.

Communicate with guests effortlessly

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Automate communication with hotel guests

 Save time and effort, while enhancing your guests' experiences — set up automated e-mail campaigns, confirmation emails, and personalised messages.

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Send triggered messages

Enable triggered messages to automatically respond to customer behaviour or actions, delivering personalised, engaging content that boosts conversions and enhances your marketing strategy.

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Let AI do the work

Harness the power of artificial intelligence to create compelling and personalised emails in minutes, not hours, making your hotel email marketing efficient and effective.

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Utilise recurring campaigns

Create a personalised library of email campaigns tailored to specific seasons, holidays, or local events. Save time and resources, ensuring your email marketing for hotels is always timely and impactful.

Never miss a chance to stay in touch with your guests

Utilise every possibility to contact your guests and convince them to make a reservation, upsell additional services or convince them to book again. Increase your direct bookings and revenue — automatically. 

Use discount codes

Use discount codes

Set up discount codes in automated messages after a stay or after cancellation and convince guests to book again.

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Upsell before arrival

Utilise the booking window and send automated upselling emails to boost your revenue and improve guest satisfaction.

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Engage with newsletters

Send regular newsletters to remind your guests about your hotel and persuade guests to book a stay.  

Build loyalty

Build loyalty

Remind guests of your hotel, present your assets and interesting offers, and get more regular guests.

Power-up your email marketing

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Win more guests and turn them into loyal customers who can't wait to find another enticing email from you! Utilise the power our AI-assisted tool and create personalised emails based on templates or fully customised by you.

Quickly create messages with the built-in AI Copywriter.

⬢  Target specific segments of your database for maximum impact.

⬢  Drag and drop elements and create emails in minutes.

⬢  Add stay offers directly form your Booking Engine to minimise misinformation.

⬢  Use counters to build sense of urgency for time-sensitive offers.

⬢  Offer discount codes or add vouchers.

Maximise Your Guest  Database Potential

Profitroom Smart Guest Database is fully integrated with the Marketing Automation tool, so that you can easily collect, store and manage guest data and use it efficiently in your email campaigns.

See the powerful features:

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Email capturing mechanisms

Capture valuable email addresses (including from OTAs) to expand your email subscriber base, grow your audience, and fuel your hotel email marketing campaigns.

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Automated database segmentation

Group your contacts based on specific criteria such as demographics, behaviour, or preferences, enabling targeted and personalised communication, essential for a successful hotel email marketing strategy.

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Fully integrated with Profitroom Suite

Synchronise customer data from all your channels and minimise errors to provide smooth customer service. This integration is key to an efficient email marketing and building guests' loyalty.

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Intuitive guest database management

Keep track of guest information, preferences, and booking history, enabling personalised communication and delivering exceptional guest experiences. This is crucial for your hotel email marketing campaigns.

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GDPR & POPIA compliant

Ensure compliance with data protection regulations and adhere to world standards, safeguarding customer privacy and building trust with your audience. 

The Perfect Match

Our Services and Products

The ecosystem of Profitroom products and services caters for the entire guest journey, boosting direct bookings and delighting guests.

To reach the best results, we recommend unlocking the power of our seamlessly integrated solutions. 

See how you can benefit from our solutions

Book a demo and we will contact you to discuss the best opportunities for your hotel and show you how Profitroom products and services can support you in reaching your goals.