Success storiesZanzibar Queen Hotel - exotic oasis by the most stunning beach of Zanzibar
Zanzibar Queen Hotel - exotic oasis by the most stunning beach of Zanzibar
The hotel is located on the island of Zanzibar, famous for its crystal clear, azure waters, coral reefs, aromatic spices, and the tropical climate. It lies by the most beautiful coral beach in the world - Matemwe, in close proximity to areas which are perfect for wind and kite surfing, snorkeling, or diving.
Zanzibar Queen Hotel is defined by the perfect reference to the beauty of the surrounding nature. The hotel is maintained to a high standard. The interiors are distinguished by soft colors which reflect the tone of the ocean and natural wood. Apart from water sports, guests will find a vast range of attractions: yoga classes, SPA treatments, optional excursions, etc. The local hotel restaurant enchants with dished made exclusively from the fresh and local products.
implementing the task which involved redefining the initial brand strategy. The mission was to redesign the hotel image from scratch
proposing a project which best combines the brand values and the needs of potential clients visiting the website.
going further than a mere web design, - focusing on the brand experience - creating a website which captures the main idea behind the place and works on the client’s imagination.
gaining the client’s trust, who entrusted us with his brand as the key element in the implementation of the project.
the graphic design included stunning pictures of a renowned photographer, taken specifically for the needs of the website:
Interactive Profitroom Team suggested a clean, simple design, which attracts the visitor’s attention mainly to pictures:
fully responsive project
delicate, subtle animations which use the so-called “smooth scroll”
social wall section
booking panel which is always visible
images used as a website background
emotional (see, feel, taste) and direct type of communication
page built using RWD technique which automatically adjusts the website look and layout to the window size of the mobile device