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First Group: Loyalty-Driven Growth
First Group boasts an extensive portfolio of properties in South Africa, ranging from luxury hotels to scenic chalets across various landscapes. They offer a blend of adventure and relaxation with amenities like spas, golf, and unique dining experiences. With decades of experience, their commitment lies in providing personalized holiday experiences, ensuring each guest leaves with memorable moments from their stay in locations spanning from the lush KwaZulu-Natal coast to the majestic Western Cape.
Through their successful loyalty program, 76% of all bookings now come from loyalty members, demonstrating strong guest engagement. Over the past year, they have achieved a 107% increase in new members, with a total of 24,181 new loyalty members joining in just 12 months. Additionally, their direct online booking share has grown significantly, rising from 18% to 33% within a year, reinforcing the effectiveness of their digital strategy and customer loyalty initiatives.
Gooderson Leisure: Boosting Sales with Loyalty
Gooderson Leisure is a leading hotel group in South Africa, offering luxury hotels and scenic chalets in stunning locations. Focused on personalised experiences, they combine adventure and relaxation with top-tier amenities, including spas, golf, and fine dining.
Their Loyalty programme has transformed guest engagement. With 66.5% of all sales generated via personalised offers, Gooderson Leisure values direct bookings. Since launching their Loyalty programme, 94% of bookings made via these offers have been linked to Loyalty members.
In just 10 months since launching the programme, 6,500 new members have joined, reinforcing Gooderson Leisure’s commitment to guest satisfaction and repeat business.
Premier Hotels & Resorts: Loyalty Driving Growth in Just 3 Months
Premier Hotels & Resorts is a leading South African hospitality group, offering upscale hotels, resorts, and conference facilities across key locations. Known for blending comfort, luxury, and business-friendly amenities, the brand caters to both leisure and corporate travellers. With properties in major cities and scenic destinations, Premier Hotels delivers high-quality accommodation, dining, and event spaces with warm hospitality and excellent service.
The implementation of Profitroom Loyalty has had a significant impact, driving a 125% increase in online direct booking share and boosting loyalty engagement, with 78.8% of all bookings now made by loyalty members. The programme has also led to a 35% rise in new members, with an impressive 6,065 new sign-ups in just three months.
Hotel Internacional: Independent Hotel Boosting Direct Bookings with Loyalty
Hotel Internacional in Benidorm, Spain, enjoys a prime location near Levante Beach, combining Mediterranean charm with personalised service. By making smart use of its loyalty programme, the hotel has strengthened guest recognition and retention.
Loyalty now accounts for 47% of all bookings, with 195 new members in six months, highlighting the programme’s growing appeal. Direct online revenue has increased by 34%, while 54% of bookings come via Profitroom's personalised offers, demonstrating the power of personalised engagement.
Through digital innovation and a guest-focused approach, Hotel Internacional turns visitors into loyal customers, enhancing both satisfaction and revenue.
