Heywood Spa Hotel: Boosting direct online revenue at super speed

If you’re after a place to truly relax and unwind then look no further than Heywood Spa Hotel, in Tenby. 

Boasting a home away from home feeling throughout the hotel their 23 newly refurbished rooms offer the tranquility and warmth guests come to expect. 

With a stunning restaurant and outstanding spa treatments and facilities, guests are forgiven for not wanting to leave the hotel to explore Pembrokeshire. 

A hotel that certainly knows what they want: to increase its direct booking share and reduce the commissions they were paying to OTAs. 

Heywood Spa needed a system that could enable them to take back control of their direct bookings, with easy-to-use solutions which amplify their brand and experiences. 

Being a spa hotel, they wanted the opportunity to sell multiple bed, dining, and spa package opportunities to their guests. They needed a tool that would help maximise their package-selling potential directly, require minimal effort from the team to update and amend, and require less reliance on commissionable third parties.

Since implementing our Profitroom Booking Engine 360 at the beginning of 2023, Heywood Spa has been off to a roaring start.

We wanted a solution that allowed us to manage and market our hotel bookings all in one place. Since implementing Profiroom’s Booking Engine we’ve taken back control of our direct booking share and it’s skyrocketing. The tools they offer are easy to navigate and have encouraged us to include more personalisation into our offers. It’s a system that allows us to manage our entire business commercially and we’re not looking back! Isara Panicker, Sales Manager

Utilising our newsletter discount tool Heywood Spa has immediately generated a higher level of online direct bookings as well as showcased and personalised their packages to generate additional interest - including 34% package sales growth.

In just SIX months, since implementing Profitroom Heywood Spa Hotel have achieved:

128% increase in direct bookings

34% growth in package sales (dinner inclusive rates!)

32% decrease in commission costs to third parties, that’s £10K in savings already

It took them only 159 days to generate the same amount of revenue as they did throughout ALL of 2022.