Make sure you don’t miss out on potential guests and make your hotel’s offer available on Metasearch portals, where visitors can easily compare prices and availability. We strengthen the Online Marketing activities from leisure hotels and resorts on platforms like Google Hotel Ads, Trivago and Tripadvisor.
They can significantly increase the percentage of direct bookings. That’s because they appear in places that are actively used by OTAs. In addition, more and more users are willing to use Metasearch platforms to compare prices amongst various providers.
The advertisement is visible next to the business card and in Google maps a few days after the campaign configuration. If you make sure that the direct price is competitive with the prices visible across OTA platforms , you can start to notice more traffic in your Booking Engine already after the first few days.