bezlogoDigital Marketing

Digital Marketing Services to

Digital Marketing Services to Boost Your Brand Online

Get more online visibility and drive valuable traffic to your hotel website to boost direct bookings. Inspire your future guests with organic and paid campaigns in search engines (SEM) and social media. Stand out among competitors and build a strong brand to attract guests who will choose your hotel. Widen your reach and grow with the help of digital marketing experts specialising in the hotel industry. Implementing effective hotel digital marketing strategies can significantly improve your brand's presence and attract potential guests.

Grow your online reach and revenue

Portfolio of Digital Marketing Services

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Google Ads

Grow your reach with search and display campaigns. Utilize Google Ads to increase your visibility in search engines and attract more direct bookings. Our hotel digital marketing strategy includes targeting the right audience with the most effective ads.
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Metasearch

Take control of your ads and reach on comparison sites. Metasearch is an essential part of hotel digital marketing, ensuring that your ads appear where potential guests are looking.
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SEO

Increase website traffic and stand out in search engines with effective search engine optimization. Our digital marketing strategy focuses on optimizing your hotel website to rank higher in search results, driving more organic traffic and bookings.
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Dynamic Remarketing

Display ads tailored to individual users. With dynamic remarketing, we ensure that your ads are shown to visitors who have already shown interest in your hotel, increasing the likelihood of conversions.
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Google Hotel Ads

Display real-time rates and availability on the Google search results page and maps. Google Hotel Ads are a powerful tool in our hotel digital marketing tactics, helping you reach potential guests right when they are ready to book.
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Performance Max for Travel Goals

Reach more leisure travelers across multiple Google channels. This advanced digital marketing strategy targets potential guests across various platforms, maximizing your reach and bookings.

Certified Google Partner

We're recognized by Google as a company that maximizes campaign success for our clients, driving client growth.

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Focus on Conversions

  • Start with an analysis - after a thorough initial analysis, we advise the best digital marketing strategies and channels for your hotel brand to drive the most traffic with a potential for conversions.
  • Target precisely - select the most appropriate online marketing channels for your property and location to reach your target audience. Our hotel digital marketing strategies are tailored to your specific needs, ensuring maximum effectiveness.
  • Control your budget - focus on digital marketing campaigns that drive the most revenue. We help you allocate your marketing budget efficiently, prioritizing campaigns that generate the highest return on investment.
  • Check and improve - with detailed reports, you can always adjust the tactics of your marketing campaigns to current needs. Continuous optimization is key to maintaining a successful digital marketing plan.
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Maximize Impact

  • Tailor-made offers - each hotel is unique and targets specific guests, therefore needs a specific set of digital marketing campaigns. We will advise you on what will work for you, be it SEO, Google Ads (search or display campaigns), social media marketing (including Facebook), or metasearch.
  • Seasonal campaigns - make the most out of special occasions, holidays, and seasonal traffic to keep your property busy all year long. Our hotel digital marketing strategies include planning for peak seasons to maximize bookings.
  • Intelligent advertising - use Performance Max for Travel Goals and Google Hotel Ads to target those lookers who are close to making a decision and turn them into bookers. Intelligent advertising ensures that your hotel is always top of mind for potential guests.
Keep Your Brand Strong

Keep Your Brand Strong

  • Protect your brand online - with specific campaigns focusing on brand protection, you can rest assured your competitors will not take over your guests. Our digital marketing efforts include safeguarding your brand's reputation and visibility.
  • Omni-channel - engage with your guests in a variety of channels to keep reminding them about your offers. Omni-channel marketing ensures that your message reaches your audience wherever they are online.
  • Remarketing - whether you need dynamic or static remarketing on social media or in Google, we've got you covered, so you can reach your visitors again and again and strengthen the connection. Remarketing is a crucial part of our digital marketing strategy, helping to convert previous visitors into loyal guests.

Success stories

How Lapland’s Apukka Resort enhanced direct customer experience whilst boosting ADR and booking value in the process

  • 30%
    increase in direct bookings
  • 42%
    average booking value compared to OTAs

Heywood Spa Hotel: Boosting direct online revenue at super speed

  • 128%
    increase in direct booking share
  • 34%
    growth in package sales

A view from the ocean: Profitroom strikes again!

  • 150%
    increase in Online Booking Engine revenue
  • 183%
    increase in online bookings
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Solutions Completing Digital Marketing Services

Recommended Complementary Products

Our highly effective Digital Marketing Services are completed with a portfolio of products designed to support the guest and the hotelier throughout the entire guest journey. We offer highly converting websites seamlessly integrated with a powerful booking engine, a channel manager and reception engine, stay personalization mechanisms, as well as automated messaging mechanisms. Check our other products and don't miss the opportunity to use the full potential of the Profitroom Suite.