Leading industry standards, this Marketing Automation system with unique CRM functionalities gives you access to powerful data-driven insights in order to drive revenue, grow guest engagement, nurture long-term relations and support your direct booking strategy.
In just four weeks we have seen the highest sales of our packages/experiences and a long planned focus on reducing the level of BB’s has been achieved. This is leading to a positive impact across the group. Our direct business in this short space of time has already risen by over 20% to 60%.Adam ReevesChief Executive Officer, The Robert Parker Hotel Collection
Marketing Automation is supporting a hotel’s direct booking strategy and nurturing highly valuable long-term relationships with its guests. Nowadays, potential guests expect nothing but highly customized offers. A Guest Relationship Management is a centralized hub for all your guest data which is very important for data-driven decision making and Marketing campaigns. It not only helps you reach new guests but also to create a strong bond with existing ones and foster guest loyalty. Segmented guests databases ensure your guests receive offers that are tailored to their preferences and help you optimize Sales performance with up-sell opportunities.
Profitroom Marketing Automation has been voted as leading industry solution for Guest Relationship Management. It helps to build better connections along every touchpoint of the online guest journey by enabling automated yet personalized communications. All product features have been created exclusively for hotelier’s needs in order to drive revenue and guest engagement and ultimately support the direct booking strategy.
In 2019, the booking abandonment rate for hotels was a staggering 84.63% – a figure that means only around 15% of prospective guests go through to confirm a booking, leaving a huge opportunity to get back to those website visitors, who entered your Booking Engine but didn’t complete the booking. There is a great chance to catch them again by using retargeting campaigns via direct mailings, paid online advertising or on screen prompts.