Profitroom and Sojern join forces to drive direct bookings

We are delighted to announce our partnership with Sojern, a leading travel marketing platform. Together, we will now be able to combine advanced booking technology and data-driven marketing solutions that help hoteliers drive bookings and increase revenue. 

As a leading provider of hospitality technology solutions, Profitroom boasts one of the highest-converting booking engines on the market, complemented by powerful marketing automation tools, an innovative channel manager, and a website builder. By integrating these offerings with Sojern's digital marketing capabilities, hoteliers will now be able to optimise their online presence, attract high-value guests, and streamline operations.

“We are thrilled to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue,” said Samantha Williams, Commercial Director, Profitroom. “By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions.”

“This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes. It will help them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability. It has been an exciting year for Sojern, we are chomping at the bit to partner with Profitroom and help empower hotels with the tools and insights they need to succeed in today’s competitive market," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships, Sojern

We are pleased to confirm that our partnership has extended to our On Tour events in the South African market where we will welcome Sverre Christiansen, Sojern’s Head of Sales for Middle East and Africa as a guest speaker and panellist joining our Johannesburg event taking place at the Maslow Hotel on 22 August. 

Sverre will address guests on how to cost-effectively drive demand, convert customers, and build loyalty. Together with other guest speakers, he will also be discussing industry challenges around online payments, controlling rate parity, and reducing costs.