Is SEO with Profitroom worth it? Discover the results achieved by our clients!

Optimising a Special Offer - Easter

Page URL: https://www.xhotel.com/packages/easter-by-the-sea 

Property Situation: This is a resort with 4 and 5-star rooms and apartments, operating as both a hotel and an aparthotel. The goal is, of course, to fully book the hotel, which means selling over 140 rooms. Additionally, in May 2023, the service underwent a significant technical upgrade (switching to a newer site engine and expanding the site structure), which carries the risk of traffic drops. The client was under our SEO care during the migration, and we managed to prevent drops in traffic and visibility while significantly improving the results.

What contributed to the increase in traffic to this offer’s page?

• Overall domain optimisation and improved ranking in the eyes of the search engine

• Website modernisation and improvement of technical parameters

• Correctly configured redirects within the entire service

• Expansion and optimisation of content for relevant keywords

• Competitive offer and brand presentation on the sales page (brief presentation of children’s and spa areas)

Results:

• Traffic on the site increased from 1,060 clicks in the 6 weeks before Easter 2023 to 3,800 clicks in the 6 weeks before Easter 2024, representing an impressive increase of 258%.

2024 - 6 weeks prior to Easter

2023 - 6 weeks prior to Easter

Optimising a Special Offer - Easter in the Mountains

Page URL: https://www.xhotel.pl/packages/easter

Property Situation: This is a 4-star facility located in a quiet area in Karpacz, surrounded by forests and near Śnieżka Mountain. This hotel has been under SEO care by Profitroom since 2018 and ranks in the TOP 10 for many location-related phrases: “hotel + location,” “hotel spa + location,” “hotel for children + location,” as well as general phrases like “hotel in the mountains,” “spa hotel in the mountains.” For this offer, we aimed to position the hotel for general phrases like “Easter Karpacz” and more general ones like “Easter package in the mountains,” which broadly reach potential customers.

What contributed to the increase in traffic to this offer’s page?

• Identifying keywords with the greatest potential

• Long-term SEO optimisation of the entire site

• Creating content that was “Google-friendly”

• Reaching a broad audience (children’s packages, SPA package, etc.)

• Expanding the offer’s link profile

• Unifying offers (removal of duplicates from previous years)

Results:

The offer was optimised as early as December, and the graph below shows that it began generating traffic as early as Christmas (240 clicks on 26 December). Over the period from 24 December 2023 to 31 March 2024, this single offer generated 15,100 clicks and 363,000 impressions.

For comparison, during a similar period last year (December 2022 - April 2023), the offer available at that time generated 402 clicks and 5,140 impressions.

Comparing year on year, we see an increase in the number of clicks by 3,656% and in impressions by 6,962%. This was achieved with relatively small (but well-thought-out) changes to the website.

Optimising a Special Offer - Romantic Weekend by the Sea

Page URL: https://www.xhotel.pl/special-offers/romantic-weekend-by-the-sea

Property Situation: This is a 5-star facility located in a quiet area by the sea, away from larger urban centres. This hotel has been under SEO care by Profitroom since 2018 and ranks in the TOP 10 for many location-related phrases: “hotel + location,” “hotel spa + location,” “hotel for children + location,” and general phrases like “hotel by the sea,” “hotel for children by the sea.” For this offer, we aimed to position the hotel for general phrases like “romantic weekend by the sea” and “romantic hotel by the sea,” which broadly reach potential customers.

What contributed to the increase in traffic to this offer’s page?

• Consistency in developing the same offer over the years

• Long-term SEO optimisation of the entire site

• Regular updates to the offer content

• Competitive offer (the hotel features a room with a private jacuzzi)

• Expanding the offer’s link profile

Results:

• This package has been a consistent part of the hotel’s offering for the last 5 months (December 2023 to April 2024), and a systematic increase in clicks on this offer is visible. A detailed analysis shows that in the first quarter of 2023, this offer was clicked 377 times from search results, compared to 1,300 in the first quarter of 2024, representing a 244% increase.

Traffic during the period 01 - 03.2023 - 377 clicks

Traffic during the period 01 - 03.2024 - 1300 clicks

Optimising a Special Offer - Spa

Page URL:  https://www.hotelx.com.pl/special-offers/weekend-spa-getaway-for-two

Property Situation: This is a 5-star hotel in a large city by the sea. The site’s SEO has been under our care since February 2023, right after switching to the Superior site from the Profitroom offer. The hotel started with relatively low visibility in the search engine. The key aspect of positioning is the phrase “hotel + location,” which in this situation is very competitive.

What contributed to the increase in traffic to this offer’s page?

• Intensive start of SEO activities with the launch of the new site

• Thoughtful implementation of the offer along with keyword analysis

• Content expansion and offer optimisation

• Improving the offer’s competitiveness

• Promoting the brand’s own SPA

• Overall site optimisation

Results:

• The analysed offer was first published in mid-April 2023, so all traffic was generated “from scratch.” The “weekend spa” offer attracted 1,490 clicks over 12 months. Comparing the first two months of the offer’s publication to the last two months, we observed a 1,244% increase from 29 clicks to 390.

Increase in offer visibility - publication 04 - from the period 05.2023 to the period 04.2023

Traffic 05-06 2023 - 29 clicks

Traffic 02-03 2024 - 390 clicks

Optimising a Special Offer - Friends in SPA

Page URL: https://www.hotelx.com.pl/special-offers/friends-in-spa

Property Situation: A hotel in Lower Silesia surrounded by a walking-friendly area - providing peace, quiet, and closeness to nature. The facility has been with us since June 2020 - it had a relatively small number of searches due to its location, far from large cities. A significant role in SEO for this facility is optimising specific offers within the facility due to the relatively low recognition of the location itself. Long-term cooperation has resulted in the facility’s offers being at top positions and becoming competitive against other facilities due to price and services offered. An example of an offer that has gained popularity is the one targeting a specific audience, namely women looking for a facility that offers SPA services for groups of ladies.

What contributed to the increase in traffic to this offer’s page?

• Well-chosen strategy at the beginning of the cooperation

• Thoughtful offer optimisation along with keyword analysis

• Regularly strengthening and optimising the offer depending on competitors’ actions

• Gradually improving the offer’s competitiveness

• Promoting other services offered at the facility

• Long-term expansion of the offer’s link profile

Results:

According to our recommendations, this package has become a permanent element of the facility’s offer. This has allowed for systematic building of the offer’s value in “Google’s eyes,” regardless of the season or current demand. Comparing the last 3 months year-over-year, there is a significant increase in the number of clicks (930 clicks in 2023 compared to 1,820 clicks in 2024, representing a 195% increase in site traffic).

Comparison of traffic from the last 3 months year-on-year (02.2024-05.2024)

Traffic from the last 6 months (11.2023-05.2024) - it shows additional optimization efforts that contributed to an increase in traffic during the crucial period of highest demand for the offer.

Optimising a Special Offer - Senior Stay Package

Page URL: https://www.xhotel.pl/offers/senior-holidays-longer-cheaper

Property Situation: This is a facility located in a quiet area by the sea, several hundred metres from the beach, with a lot of greenery around. The facility offers rehabilitation treatments and also hosts stays for seniors. The key element of positioning is appropriately selected phrases tailored to the target group. Long-term cooperation yields results, translating into high visibility of the facility in Google results.

What contributed to the increase in traffic to this offer’s page?

• Competitive offer

• Content expansion on the site and its optimisation for search engines

• Regular updates to the offer content and package updates

• Precise targeting of the audience

• Expanding the offer’s link profile with high-quality links

Results:

This package has been a consistent part of the hotel’s offering for the last 3 months. This package generated 123,000 impressions and 6,170 clicks during this period. In the same period last year (before optimisation), the offer generated 9,810 impressions and 354 clicks. These are increases of approximately 1,250% for impressions and 1,750% for clicks.

A. Clicks - increase from 354 to 6,170

Why is it worth taking care of the visibility of special offers in search engines?

Choosing SEO activities focused on stay packages offers a range of benefits that not only make it easier for users to book but also support the hotel’s marketing strategy:

• Shortening the conversion path for the Guest - directly from the search results, a potential Guest reaches the page of interest after entering a relevant phrase (e.g., “New Year’s Eve in the Lake District”).

• Marketing-non-marketing - organic search results handled by SEO are not associated with aggressive advertising by users - the user does not feel “attacked” by an advert when they click on your well-optimised link.

• Advantage over OTAs - intermediaries do not offer stay packages, so they do not position themselves for phrases related to them.

• Reaching the determined - people searching for special offers are interested in a specific type of trip with certain needs that do not need to be created, just met with your offer - take advantage of this!

• Increase direct bookings and their value - by focusing on selling not just the accommodation but a package including other amenities and meals, you increase not only direct bookings but also the value of the reservation.

There are many advantages to this strategy - it just needs to be implemented!

Let’s do it together

A comprehensive and well-thought-out SEO strategy is one of the key elements for a website’s visibility on the internet and for selling through it - in any industry. At Profitroom, we specialise in helping hotel properties drive high-quality traffic to their websites with conversion potential. We focus solely on the hotel industry, which allows us to understand its nuances, best practices, and effective solutions. Our goal is direct bookings. If you are also looking to increase your website’s booking potential and visibility in search engines, contact us!