Paid Advertising To Acquire More Guests, Directly

Case Study: Vislow Resort

Premium resort property in Wisla, Poland

Challenge
Launching a new resort in a highly competitive neighbourhood under an unknown brand. The objective was to build brand awareness, attract the right audience, and generate direct bookings from day one.

Solution: Full-Funnel Resort Advertising

To successfully launch the property, we implemented a structured hotel marketing strategy across Google and Meta platforms.

1. Defining the Resort’s Unique Value Proposition
We identified the property’s core differentiators (eco-conscious design, slow-life experiences, and sustainable hospitality) to position it clearly in a crowded market.

2. Data-Led Audience Targeting
Using first-party data insights and long-term hospitality experience, we defined the most relevant guest segments.

3. Full-Funnel Google and Meta Advertising
We developed a marketing funnel strategy:
Awareness campaigns on Meta to build brand visibility. Consideration campaigns to engage users interested in sustainable travel. High-intent Google Ads campaigns to capture users actively searching for eco resorts and boutique stays

4. Creative Development for Hospitality Advertising
We produced tailored ad creatives and performance-driven copy aligned with the resort’s sustainable positioning.

5. Campaign Implementation and Account Management
All campaigns were structured and launched directly within the client’s ad accounts to ensure transparency and long-term scalability.

6. Continuous Campaign Optimisation
We monitored audience behaviour, booking trends, and performance metrics to refine targeting, adjust budgets, and maximise cost per booking efficiency.