SEO Guide for the Hospitality Industry

Since the emergence of generative artificial intelligence, we have been continuously surprised by the pace of development in the broad field of AI technology. We hear that the end of SEO is near, but it is difficult to predict with 100% certainty how we will search for and compare information in the future. Despite some predictions and the creation of many tools based on AI technology, statistics and studies confirm that significant changes in how we search for information have not yet occurred.

Google’s popularity in the search engine market worldwide remains at around 95-96%, even with the implementation of OpenAI’s language model in the competing Bing search engine. In terms of website traffic sources, Google’s dominance is well illustrated by a study conducted by Datos and SparkToro, which found that more than 63% of traffic on American websites comes from Google.

SEO still holds enormous potential and can be an effective way to increase valuable traffic to websites and provide financial benefits for hotels.