At Profitroom, we know how important it is for hotels to have a website that not only looks good but performs brilliantly. That’s why throughout 2024, we’ve focused on delivering updates that make it easier for hoteliers to engage guests, streamline content management, and drive direct bookings.
From new visual tools to better navigation and automation, here’s a look at the improvements we've made this year across the Profitroom websites and Booking Engine.
To help you present your offers in the most appealing way possible, we’ve introduced new media-rich tools. Hotels can now add photo galleries directly to offer descriptions, allowing you to visually highlight room types, packages, and amenities in a format that truly captures the attention of potential guests. This is a simple yet powerful way to create emotional engagement and increase trust during the decision-making process.
In addition to galleries, it’s now possible to embed videos within offer pages, giving you even more flexibility to showcase your property and experiences in motion. Whether it’s a cinematic walk-through of your spa or a teaser of your seasonal packages, video content enhances SEO and keeps users on your site longer.
See at: Elements Hotel
Helping guests find what they’re looking for quickly is key to a smooth booking journey. That’s why we introduced custom filters for apartment listings – a particularly useful feature for hotels offering various room types across properties.
See at: Downtown Apartments
We’ve also improved filtering options across multi-property listings, allowing guests to apply the same filter across different hotels and view relevant offers in one unified space. This update is ideal for hotel groups or resorts that want to cross-promote offers without overwhelming the guest.
See at: Wilderness Hotels
2024 also brought major enhancements to our Editor, giving you more control and saving valuable time. With the ability to clone entire pages across properties, managing multiple hotel websites is faster and more consistent than ever before. It ensures a cohesive brand experience while still allowing for tailored messaging where needed.
We also introduced one-click subpage duplication and made it easier to add.
We also introduced external links directly in your site navigation, perfect for connecting to loyalty programmes, third-party booking engines or partners.
And for developers or marketers working behind the scenes, it’s now possible to add custom scripts and tags based on cookie consent — making advanced tracking and analytics both powerful and GDPR-compliant.
A seamless experience is just as important as beautiful design. To help with that, we introduced automatic image conversion, meaning your photos will now upload in an optimised format by default — improving load speed and reducing bounce rates.
We also implemented stronger CAPTCHA protection to prevent bots from generating spam or fake bookings, adding an extra layer of trust and safety for both you and your guests.
Other usability improvements include multicomponent reordering, smart redirection options for parent pages, the ability to enhance visual identity by adding navigation background images, and even implementing seasonal design themes that adapt to the time of year.
These updates aren’t just about making things look nicer — they’re about delivering measurable impact. Faster websites, clearer navigation, richer content, and easier editing all contribute to higher engagement, more direct bookings, and a better experience for your guests from the very first click.
Want to find out more about how to activate these features on your site? Visit our contact us page or get in touch with your Profitroom team — we’re here to help.