Profitroom Wins Booking, Ordering & Payment Solution of the Year Award at The Caterer Supplier Awards 2025

London, UK – Profitroom, a globally recognised leader in hospitality technology, is proud to announce it has won the coveted Booking, Ordering & Payment Solution of the Year Award at The Caterer Supplier Awards 2025. This prestigious recognition further cements Profitroom's position as a pioneering force within the UK hospitality sector.

Revolutionising the hotel and resort industry with its innovative technology designed to optimise direct bookings and enhance revenue streams. In just five years of operations within the UK, Profitroom has successfully partnered with over 300 hotels across the region, marking a significant milestone in the company's international expansion. With a portfolio of more than 3500 hotels globally, Profitroom now serves clients in over 50 countries, showcasing its ever-growing impact.

A Leader in Hospitality Technology

Profitroom's impressive market share in the UK has grown by over 50% in the past year alone, surpassing key competitors and demonstrating the company’s strength in driving results. Their suite of advanced solutions, including powerful booking tools, integrated CRM systems, and tailored marketing strategies, empowers hotels to significantly reduce their reliance on OTAs, boost profitability, and improve guest experiences.

"We are honoured to receive this recognition at The Caterer Supplier Awards. This achievement is a testament to the dedication of our team and the trust we’ve built with our partners in the hospitality industry," said Patryk Luszcz, Regional Director at Profitroom. "At Profitroom, we understand the challenges hoteliers face, from rising OTA commissions to the need for seamless guest engagement. Our goal is to help hoteliers achieve long-term success by enhancing their direct booking capabilities and increasing business profitability."

Innovative Solutions Delivering Tangible Results

Profitroom has established itself as a market leader by developing tailored direct booking strategies that not only enhance guest engagement but also improve cost-efficiency and bottom-line profitability. One of their standout innovations is the enhanced Profitroom Booking Engine, which features integrated tools such as cart abandonment, voucher systems, email marketing, loyalty programmes, and upselling capabilities, streamlining the booking journey and ultimately boosting conversion rates.

The company’s focus on seamless integration with third-party systems, including partnerships with providers like Trybe, ResDiary, and TrustPayments, allows hoteliers to streamline operations while offering a unified, efficient booking experience across all revenue streams.

Impacting the UK Market

Profitroom's efforts to reduce OTA dependency have proven successful, with clients experiencing significant improvements in both revenue and brand autonomy. In fact, over the past 18 months, Profitroom’s UK hotel partners have reported up to a 25% reduction in OTA reliance.

The impact of Profitroom's solutions can be seen in several success stories. Port Lympne Hotel & Reserve saw a 97% increase in direct online distribution, Welcome Break boosted direct online revenue by 524%, and Woolacombe Bay achieved a 400% increase in direct online sales within just three months of implementing Profitroom's booking engine.

Commitment to Education and Support

Profitroom is committed to educating and supporting the hospitality industry. Through regular webinars, surveys, and targeted initiatives, the company stays ahead of emerging trends and offers valuable insights into key topics like revenue management, guest engagement, and digital marketing. Recently, a survey of over 1,000 UK hotel managers revealed a growing demand for efficient tech solutions, and Profitroom responded by offering tailored tech developments, one-on-one therapy sessions, and free expert advice.

A Transformative Force in Hospitality

Profitroom’s blend of cutting-edge technology, strategic marketing, and guest-centric solutions has solidified its role as a transformative force in the hospitality industry. The company’s efforts to help hoteliers increase profitability, reduce OTA dependency, and enhance the guest experience have made a measurable impact, and their recent success at The Caterer Supplier Awards underscores their growing influence in the UK market.

“We are proud to be a trusted partner for so many hotels throughout the UK and look forward to continuing to support our clients with innovative, results-driven solutions that help them achieve long-term success,” added Patryk.

For more information about Profitroom and its suite of hospitality technology solutions, CLICK HERE