Profitroom introduces Loyalty for hotels - a revolution in direct bookings

We are happy to announce the launch of our innovative product – Profitroom Loyalty, which aims to increase the number of direct bookings and build long-term guest loyalty. In the era of a dynamically changing hotel market, building guest loyalty has become a key element of the marketing strategies of many hotels. Our new product addresses these needs by offering immediate benefits from the first booking, encouraging guests to book directly and increasing engagement.

One size fits all is not what this Loyalty is about! With Profitroom, each hotel can tailor the product to their specific needs and brand, adjust the messaging, and select membership rewards that will best reflect the hotel’s unique character and will best encourage guests to visit again.

Profitroom Loyalty Key Features:

Instant rewards: Our Loyalty offers rewards (such as discounts, freebies or small gifts) from the first booking. Thanks to this, guests are encouraged to make reservations directly through the hotel's website, bypassing intermediaries and increasing the hotel's revenues.

Personalized experiences: Profitroom Loyalty focuses on delivering personalized experiences. Hotels can tailor rewards to the individual needs and expectations of their guests, which increases guest satisfaction and helps build long-term relationships.

Integration with marketing tools: The product is fully integrated with our CRM and Email Marketing Automation tool, which allows hotels to easily and effectively communicate with guests. Thanks to this integration, members receive offers and messages highlighting membership benefits, which further increases their commitment and loyalty.

Automatic guest segmentation: Guests who join Loyalty are automatically added to the appropriate segments in the hotel database. This allows hotels to precisely target marketing campaigns and encourage repeat visits.

Flexibility: Hotels can add their own graphics and messaging to highlight their brand. This ensures brand consistency and recognition of the Loyalty as part of the hotel's marketing strategy.

Benefits for hotels

• Increased guest retention: Thanks to discounts and personalized rewards, hotels can effectively build guest loyalty and encourage them to return.
• Higher income: Direct bookings generated by the first-booking incentives increase hotel revenues and reduce dependence on OTAs.
• Lower costs of guest acquisition: By encouraging guests to book directly and to return, hotels reduce the costs associated with acquiring new customers.
• Higher booking value: Loyal guests tend to spend more and stay longer, which translates into higher booking value and greater hotel profitability.
• Flexibility of rewards: Hotels have the ability to adapt the rewards system to their specific needs and offer what they believe will work for their brand. 
• Uniqueness: Adjusting Loyalty’s look and feel to the hotel’s brand, as well as picking specific rewards, hotels can stand out from competitors and strengthen their position on the market.

Profitroom Loyalty is a comprehensive solution that satisfies the needs of modern hotels, resorts and hotel groups, providing guests with a sense of value and encouraging them to return. Not only does it increase the number of direct bookings, but it also builds long-term guest loyalty, which is crucial to success in the hotel industry.

More information about our Loyalty can be found on our website.