One of the most memorable complaints I ever received in my time running hotels wasn’t about a major service failure or an outlandish request—it was about something as simple as a cup of coffee. A guest was frustrated by the effort it took to get a morning coffee in their room. Perplexed, I called the hotel’s management team, only to find out they had implemented a new "personal touch" service where tea and coffee orders were freshly prepared and delivered on request, replacing the in-room facilities. The intention was to elevate the experience, but the reality was far from it. Orders were delayed, guests were irritated by the hassle, and complaints surged. The additional staffing costs weren’t just unjustified; they were making the experience worse, not better.
The solution was simple: bring back the in-room coffee and tea facilities. However, what was harder to fix was the mindset. The team believed they were providing something superior, yet guests only saw an unnecessary inconvenience. Hospitality thrives on exceptional service, but it must be balanced with ease and efficiency. Guests love the option of ordering a handcrafted cocktail to their room, but more often than not, they just want to grab a drink from the minibar while relaxing in their robe. The lesson? Convenience always wins.
Applying This Lesson to Your Online Promotions
With Easter 2025 fast approaching, hotels need to ensure their Easter holiday packages are not only attractive but also easy to find and book online. Whether it's family-friendly Easter egg hunts, romantic Easter spa getaways, or seasonal afternoon teas, your guests must be able to view and book these offers instantly—without friction. In 2025, hotel guests expect a seamless booking experience—they don’t want to waste time in lengthy back-and-forth emails or phone calls just to secure a special Easter hotel package. They want all the information upfront, the ability to compare options effortlessly, and a frictionless booking process. If they have to call you or fill in a form to find out about your Easter packages, you’ve already lost them to a competitor who made it simpler.
Maximising Visibility with Profitroom
This is where Profitroom’s booking engine makes all the difference. It ensures that all your Easter promotions are easily accessible online, with clear details, compelling visuals, and an intuitive booking journey. And for guests who still need a little extra guidance? Profitroom’s personalised offers module allows hotels to craft tailored offers and send them directly to potential guests, eliminating unnecessary phone calls and email chains.
The Best Easter Offers for Families and Couples
Easter is the perfect time for families and couples to enjoy a well-deserved break, and hotels can create enticing packages that cater to both. For families, offers can include 3 and 4 night stays featuring Easter egg hunts, themed children's activities, and family-friendly entertainment, paired with half-board or full-board options for a stress-free experience. Special Easter Sunday buffets, interactive cooking classes, and movie nights can make the holiday even more memorable. Couples, on the other hand, can indulge in romantic getaway packages with champagne on arrival, spa treatments, and private dining experiences. Price breaks for longer stays, non-refundable discounted rates for early bookers, and flexible rates for those needing added peace of mind ensure options for every traveler. Making these packages available with all the relevant information online ensures guests can book with confidence, knowing they are getting the best deal and experience possible.
For Easter 2025, don’t just offer fantastic experiences—ensure your Easter hotel promotions are easy to book with a seamless online booking process that converts visitors into guests. Because just like that elusive in-room coffee, the best hospitality is about giving guests what they want—quickly, conveniently, and without frustration.
Enhance hotel package bookings with compelling content.
1) Ensure all offer details—facilities, child-friendly options, and more—are clearly displayed, giving guests confidence to book, digital information drives decisions.
2) Use high-quality, engaging visuals, critical for up to 75% of online customers who prioritise images over text, to showcase stays, dining, and activities.
3) Pair visuals with concise, compelling descriptions to clarify package content, value and reduce uncertainty.
4) Check that content addresses customer needs comprehensively, countering the reported 70% cart abandonment rate tied to unclear expectations.
5) Ensure that photos and descriptions are engaging and an accurate reflection of the offer. fostering trust. Allowing you to tap into the 63% of guests who prioritise visuals to drive higher conversions.
Wellness Hotel Jason – A Thoughtfully Designed Easter Retreat
Wellness Hotel Jason has successfully crafted a compelling Easter holiday package that caters to both families and wellness seekers, ensuring that every guest enjoys a stress-free and memorable stay. Their high-quality visuals and detailed package descriptions make it easy for potential guests to imagine themselves enjoying a luxurious and festive escape.
Why this Offer Stands Out?
Easter Package Essentials
🔹 Striking, High-Quality Photos
🔹 Comprehensive Package Details
🔹 Key Hotel Amenities Overview
🔹 Full Stay Itinerary
🔹 Transparent Terms & Conditions
🔹 How to set up a package Find Out More
To boost hotel bookings, streamline the online experience.
1) Make offers easy to find and book with prominent calls to actions and a simple checkout path, display offers on your website and link them directly to the offer in the Booking Engine. 21% of cart abandonment is due to lengthy booking processes and unnecessary extra steps.
2) Optimise capacity settings for groups (especially children) (30% of searches exceed two people) by checking capacities are correct, preventing drop-offs from unmet needs. Instructions Here.
3) Simplify terms and conditions with concise, transparent policies like clear cancellation rules to build trust and cut hesitation. Details these clearly in the “Important Information” section.
4) Improve mobile results, ensuring the booking process is seamless on all devices to capture on-the-go traveler's.
5) Ensure no hidden fees or vague details muddy the deal, nudging more travelers to complete their reservations confidently
Booking Blockers Checklist
🔹 Check Profitroom’s Demand Analysis
🔹 Check Unavailability Data for Specific Searches e.g. (2 Adults & 2 Children)
🔹 Ensure Taxes, Cancellation Conditions and Important Information on Packages are consistent and accurate.
🔹 Check the Mobile Booking Journey as well as Desktop.
Optimise hotel bookings by balancing pricing, flexibility, and loyalty.
1) Offer flexible and non-refundable rates, appealing to the 43% who value cancellation options and 54% who opt cheaper deals when sure of plans, widening your reach.
2) Ensure flexible rates appeal to cautious bookers and non-refundable discounts attract deal-seekers, while loyal guests get perks like package discounts for repeat visits.
3) Keep rate parity across platforms—85% of consumers dislike inconsistencies—to build trust and direct bookings. Tools such as Profitroom Loyalty Pro offer hoteliers an added competitive edge in Google Hotel Ads.
4) Fair pricing retains loyal guests—half of them say it drives direct bookings—lifting profits by up to 20% over third-party channels, with added incentives for regulars.
5) Consistent rates signal reliability, cutting abandonment and boosting repeat business. Whilst hoteliers will inevitably yield rates for peak periods, Profitroom Loyalty Pro product ensures new and repeat guests that there is always a consistent level of discount and added benefits. If the rate grows, so does the discount.
Using Loyalty to Boost Conversion and Retention. Find out more about our Loyalty modules here.
Hotel Internacional in Benidorm, Spain, enjoys a prime location near Levante Beach, combining Mediterranean charm with personalised service. By making smart use of its loyalty CRM, the hotel has strengthened guest recognition and retention.
Loyalty now accounts for 47% of all bookings, with 195 new members in six months, highlighting the programme’s growing appeal. Direct online revenue has increased by 34%, while 54% of bookings come via Profitrooms quote and close solutions for offline booking handling, demonstrating the power of personalised engagement.
Through digital innovation and a guest-focused approach, Hotel Internacional turns visitors into loyal customers, enhancing both satisfaction and revenue.
Pricing, Flexibility, and Loyalty Success
🔹 Use a rate parity checker to ensure your direct channel is not undercut by other online channels.
🔹 Condition parity is as important as rate parity, if your flexible rate on OTA does not require a deposit neither should your direct channel.
🔹 Reward customers certain of their plans and are booking in advance with an added discount with an advance purchase rate. Where possible extend this to all package offers.
🔹 If Content is King, Loyalty is the Queen, reward new members with a discount and benefits for instant gratification. Reward repeat customers with additional discounts and benefits.
To elevate hotel bookings, leverage small perks and smart, timely marketing.
1) Include small perks like champagne on arrival, late check-out, or seasonal treats—41% of guests say these extras boost return likelihood and sway decisions.
2) Check that value-adds enhance satisfaction and set your offer apart, encouraging bookings without high costs.
3) Tailor package offers to seasonal trends and load them well in advance—like winter spa deals or summer family perks—capturing demand when guests are most likely to plan and book.
4) Ensure email campaigns launch early for strong engagement and social posts are timed to align with the 52% of users prompted and engaged by receiving timely content. Studies across e-commerce and hospitality consistently show that early outreach—whether for travel deals, seasonal offers, or events—catches planners when they’re most receptive. Find out here how to create a successful email marketing campaign.
5) Consistent promotion across channels maximises visibility, filling rooms faster by ensuring that booking windows for seasonal events are met with well timed campaigns.
Sun International – The Benefits of Planning and Going Early
Sun International has leveraged the Profitroom email marketing tool for over three years, achieving remarkable success through a blend of property-specific promotions and broader brand campaigns targeting their entire database. This strategic approach has consistently driven bookings, with the past two years seeing an impressive increase of 1,500 bookings annually, thanks to targeted marketing. The key to their success lies in advance planning, utilising high-quality databases, and increasingly focusing on utilising and expanding them.
A standout example is a campaign launched at the end of January 2025, where careful planning of the promotional period and distribution timing resulted in approximately 1650 bookings over just three days—surpassing the total bookings of some previous year-long email campaigns. This underscores the critical role of thoughtful preparation in maximizing campaign impact.
Property-Specific and Brand-Wide Success: Sun International effectively promotes tailored offers for individual properties alongside wider campaigns, boosting engagement across their hotel portfolio.
Annual Booking Growth: Targeted room marketing has driven an additional 1,500 bookings per year over the last two years.
Advance Planning: Success hinges on early preparation, understanding audience needs, and timing promotions optimally.
Quality Databases: Leverage the power of highly engaged databases using Profitroom's tools to help your hotel grow your marketing database to ensure optimal campaign success.
Standout Campaign: A meticulously planned January campaign achieved 1650 bookings in three days, outperforming some year-long efforts from multiple campaigns.
Promotion Planning Pointers
🔹 Plan your content and offering well in advance.
🔹 Check historical booking data for event periods, validate the booking window and plan campaigns accordingly
🔹 Devise a promotional strategy, decide on what and when you will promote via email marketing and social media.
🔹 Monitor pick-up and campaign success and increase activity and adjust strategy when necessary.
The Profitroom Customer Success Team is a dedicated group of over experts committed to empowering hoteliers to achieve direct booking success. Operating across multiple languages and regions, they provide personalised guidance to enhance direct bookings, streamline operations, and boost revenue for over 3,500 hotels worldwide. Their 5-star service combines industry expertise with cutting-edge tools like the Profitroom Suite, ensuring hoteliers achieve optimal success.
For any guidance or support with package creation, campaign planning, content development, or optimising your booking success, please reach out to team.cs@profitroom.com.
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