OTAs take on average 18% per booking. Direct bookings cost a fraction of that.

Calculate My Revenue Gap

For Hotels Across APAC

OTAs take on average 18% of every booking.
Your direct channel keeps it.

Most hotels in APAC are paying far more per booking than they need to. Use the calculator below to see exactly what that means for your property, then talk to us about closing the gap.

18%
Average OTA commission
A fraction
Direct booking with Profitroom
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18%
Average OTA commission taken per booking
Can be higher depending on your OTA agreement
+20%
Higher average daily rate on direct vs OTA bookings
Cauayan Resort, Philippines
41%
Direct booking share achieved alongside full OTA presence
Halcyon Mawella, Sri Lanka

The Real Cost of OTA Dependency

Your rooms are full. Your OTA bill keeps growing.

Every booking through an OTA carries a cost most hotels underestimate. Here is what that actually looks like.

On average, 18% of every OTA booking goes straight back to the OTA

A hotel doing 10,000 room nights per year at $150 ADR pays $270,000 in OTA commissions alone. That number grows every time you increase your rates or occupancy.

OTAs keep your guest data. You lose the relationship.

When a guest books through an OTA, the OTA owns the relationship. You cannot market to that guest again without paying for them a second time. Direct bookings give you the data to build loyalty.

The cost compounds every year you stay dependent

As occupancy grows, so does the commission. Every year without a direct booking strategy, you give more to OTAs and build less of your own channel. The gap adds up fast.

Calculate Your Opportunity

What is your direct booking gap worth?

Enter your hotel details. Numbers update instantly as you move the sliders.

Your Hotel Details

Number of rooms 80 rooms
Annual occupancy rate 65%
Current direct booking share 15%
Current OTA booking share 30%
Direct + OTA share cannot exceed 100%
Your OTA commission rate 18%
Average daily rate (ADR)

You are currently paying OTAs

$153,738

per year in commissions (18% commission rate)

Based on your OTA booking share. Direct bookings with Profitroom cost a fraction of this.

Your revenue opportunity

Three scenarios. All numbers update live as you adjust the sliders.

Conservative
Starting point
+3% of your OTA bookings moved to direct
No change to average daily rate
Additional revenue per year
$4,612
/ year
How it breaks down
OTA commission saved $4,612
ADR uplift $0
Steady Growth
Most hotels achieve this
+5% of your OTA bookings moved to direct
+8% ADR higher rate on direct vs OTA
Additional revenue per year
$11,103
/ year
How it breaks down
OTA commission saved $7,687
ADR uplift (+8%) $3,416
Optimised
Based on Halcyon Mawella, Sri Lanka
+10% of your OTA bookings moved to direct
+14% ADR higher rate on direct (Halcyon Mawella, 2024)
+0.2 nights longer stays on direct vs OTA (2.8 vs 2.6)
Additional revenue per year
$34,815
/ year
How it breaks down
OTA commission saved $15,374
ADR uplift (+14%) $11,957
Longer stay uplift (+0.2 nights) $7,484

Get your results by email

Enter your details and we will send your personalised breakdown.

Scenario gains are calculated from your stated OTA booking share only — bookings via travel agents or other channels are not included. Profitroom's fee is not included in these calculations. Conservative and Steady Growth scenarios use modelled assumptions. The +14% ADR uplift and +0.2 night length-of-stay figures in the Optimised scenario are based on real data from Halcyon Mawella, Sri Lanka (2024). Individual results will vary by property.

Real Results from APAC Hotels

OTAs keep you visible. Direct keeps your margin.

These hotels did not leave OTAs. OTAs remain their shop window, where guests discover them. By investing in their direct channel, when guests are ready to book, they return to the hotel website directly.
The hotel earns more and owns the relationship.

Halcyon Mawella, Sri Lanka

Sri Lanka

Halcyon Mawella

41%
Direct booking share
Maintained alongside strong OTA presence
+14%
Higher ADR on direct vs OTA
Direct guests book at $257 vs OTA rate. This is the benchmark used in the Optimised calculator scenario above.
2.8
Average nights per direct booking
vs 2.6 nights via OTA. Direct guests stay longer and spend more per visit.

Source: 2024 full year performance data

Cauayan Island Resort, Philippines

Philippines

Cauayan Resort

17%
Direct booking share and growing
Significant increase since launching their direct strategy
+20%
Higher ADR on direct vs OTA
Direct guests book at a clear premium, attracted by direct-only offers
$692
Average daily rate on direct
Higher value guests choosing to book directly through the hotel website

Source: 2024 full year performance data

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A note on OTAs

We always recommend staying on OTAs. OTAs introduce your hotel to guests who may never have found you otherwise. The goal is not to leave OTAs. The goal is to make sure that when those guests are ready to book, your direct website gives them a reason to come back to you directly, so you keep more of every booking.

Get Started

See what this looks like for your hotel.

A 20-minute conversation with our APAC team. We will walk through your numbers and show you what growing direct bookings looks like for your specific property. No commitment needed.

OTAs take on average 18% per booking. Direct bookings cost a fraction of that.

Calculate My Revenue Gap